The greatest single thing a business person has to offer is an objective analysis of reality.
A person who manages online content marketing will be out of a job quickly if they do not convey accurate information. In the internet age, exaggerations and misleading statements are easily discerned. A marketing professional lives and dies by his/her reputation, and it is not worth taking the risk. Clients and employers do not want to be involved with a marketing professional who obfuscates, even if it is on their behalf.
Besides, it’s unethical. The Public Relations Society of America (PRSA) clearly states that professionals must “be honest and accurate in all communications.” The American Marketing Association concurs, instructing its practitioners to “be forthright in dealings with customers and stakeholders.”
The emerging universe of social media and online content marketing holds vast potential for brands and the individuals who build them. It is our duty to maintain the public’s trust by adhering to the same standards of truth as all marketing and public relations professionals.
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