You probably know a thing or two about marketing your business on Twitter, but have you taken advantage of Twitter chats? What is a Twitter Chat? A Twitter chat is an online conversation based around a unique hashtag. If you’ve never participated in a Twitter chat before, I suggest you get a feel for how […]

Twitter chat

Choosing the right social media sites to promote your business on can be a challenging task, which is why we’ve provided a demographic breakdown of the various social media platforms to help you pick sites where your audience is active. Two of the major players in the social media arena are Facebook and Twitter. Assuming […]


If you haven’t see one of your tweets shared or favorited in quite some time, something could be broken – your marketing strategy. Although posting a 140-character update seems simple enough, you can never be too creative when it comes to Twitter. You should always strive to provide value to your readers, regardless of the […]

Twitter Marketing

Twitter Cards. You’ve heard about them and seen people using them all over the social networking platform, but what are they? Do they provide any value to the everyday content marketer? In order to understand what Twitter Cards can do for your marketing strategy, it’s important to grasp the full concept of a Twitter Card, […]


Have you ever wondered what the science behind earning a retweet is? Well, a team at Microsoft was too when they examined 720,000 tweets over a 6 month period and found that only 3 percent of these tweets were likely to be retweeted. That’s a very slim figure of content being retweeted, which leads me […]

Twitter marketing

When used correctly, Twitter can be an incredibly powerful online marketing tool for most small businesses, regardless of industry. Considering that 44% of people on Twitter have never sent a tweet, you may be looking for a reason to revive account. How about 25 of them? I’ve scoured the Internet in an effort to curate […]


Whether you’re new to content marketing or could write a book on it, one of the most common questions that we hear from clients is: What is the word count sweet spot that they should be aiming for when creating blog posts, ebooks, whitepapers, and social media? While there have been many studies and articles […]

content marketing

Social media is one of the most powerful resources that we have for staying in the loop with trending news stories.  Those of us that are extremely active on social media often know the “breaking news” hours before our more ‘traditional media’ friends and family members.  If you’re like me, you get a nice little […]


Twitter is a great way to market your brand and get the word out.  We’ve seen massive referrals and audience growth from Twitter the past few years – all because we follow the best practices on the social network.  No matter the type of business you run or market, Twitter can have a positive, measurable […]

twitter marketing tools

For the last few years, DigitalSherpa has been running ‘Blog Clinics’ at various marketing conferences in an effort to give ‘micro’ small business owners a chance to get an honest diagnosis on their Internet marketing efforts.  One of the most confusing and misunderstood avenues is Twitter – and how you can use this social channel […]

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