There are many ways that you can use social media as a relationship building tool, and perhaps one of the most effective ways that you can accomplish this is by offering online customer service. Twitter is a social media platform that many businesses have successfully used as a channel for online customer service. Take Whole […]

Twitter Customer Service

Twitter is known for being a website full of short bursts of information, which can make it tricky for advertisers to get their message across. Marketers in particular are limited to 140 characters, which means every update needs to pack a punch. Although the social network requires a bit of work, it can be worth […]

twitter advertising

Whether you’re browsing through your social media newsfeed, attending a work conference, or watching reality TV, it’s impossible to miss the use of hashtags. As a marketer, you simply can’t afford to not take advantage of the hashtag as it has the potential to significantly expand the reach of your content, create awareness of your […]


If you’ve been utilizing Twitter for your small business, you know how valuable it can be. This free-to-use social network can help you reel in new customers and grow brand awareness. However, Twitter Cards may be enough to make you stop and ask, “How much effort do I really want to put into this website?” […]

Twitter Cards

There are so many tools out there that claim to be able to take your Twitter marketing strategy to the next level. Maybe you’ve even given some of these a try. But with so many options to choose from, how do you know which tools will be best for your business? KISSmetrics recently compiled a […]

best twitter tools

You probably know a thing or two about marketing your business on Twitter, but have you taken advantage of Twitter chats? What is a Twitter Chat? A Twitter chat is an online conversation based around a unique hashtag. If you’ve never participated in a Twitter chat before, I suggest you get a feel for how […]

Twitter chat

Choosing the right social media sites to promote your business on can be a challenging task, which is why we’ve provided a demographic breakdown of the various social media platforms to help you pick sites where your audience is active. Two of the major players in the social media arena are Facebook and Twitter. Assuming […]


If you haven’t see one of your tweets shared or favorited in quite some time, something could be broken – your marketing strategy. Although posting a 140-character update seems simple enough, you can never be too creative when it comes to Twitter. You should always strive to provide value to your readers, regardless of the […]

Twitter Marketing

Twitter Cards. You’ve heard about them and seen people using them all over the social networking platform, but what are they? Do they provide any value to the everyday content marketer? In order to understand what Twitter Cards can do for your marketing strategy, it’s important to grasp the full concept of a Twitter Card, […]


Have you ever wondered what the science behind earning a retweet is? Well, a team at Microsoft was too when they examined 720,000 tweets over a 6 month period and found that only 3 percent of these tweets were likely to be retweeted. That’s a very slim figure of content being retweeted, which leads me […]

Twitter marketing