Twitter Cards. You’ve heard about them and seen people using them all over the social networking platform, but what are they? Do they provide any value to the everyday content marketer? In order to understand what Twitter Cards can do for your marketing strategy, it’s important to grasp the full concept of a Twitter Card, […]

CVS-Twitter-Card

Have you ever wondered what the science behind earning a retweet is? Well, a team at Microsoft was too when they examined 720,000 tweets over a 6 month period and found that only 3 percent of these tweets were likely to be retweeted. That’s a very slim figure of content being retweeted, which leads me […]

Twitter marketing

When used correctly, Twitter can be an incredibly powerful online marketing tool for most small businesses, regardless of industry. Considering that 44% of people on Twitter have never sent a tweet, you may be looking for a reason to revive account. How about 25 of them? I’ve scoured the Internet in an effort to curate […]

Twitter

Whether you’re new to content marketing or could write a book on it, one of the most common questions that we hear from clients is: What is the word count sweet spot that they should be aiming for when creating blog posts, ebooks, whitepapers, and social media? While there have been many studies and articles […]

content marketing

Social media is one of the most powerful resources that we have for staying in the loop with trending news stories.  Those of us that are extremely active on social media often know the “breaking news” hours before our more ‘traditional media’ friends and family members.  If you’re like me, you get a nice little […]

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Twitter is a great way to market your brand and get the word out.  We’ve seen massive referrals and audience growth from Twitter the past few years – all because we follow the best practices on the social network.  No matter the type of business you run or market, Twitter can have a positive, measurable […]

twitter marketing tools

For the last few years, DigitalSherpa has been running ‘Blog Clinics’ at various marketing conferences in an effort to give ‘micro’ small business owners a chance to get an honest diagnosis on their Internet marketing efforts.  One of the most confusing and misunderstood avenues is Twitter – and how you can use this social channel […]

Twitter is

Twitter has become a great way to market your brand or get the word out about a new product or special cause.  However, you need to ensure that your tweets are both being read and being retweeted so that they reach the largest amount of people possible.  This means that your tweets need to appeal […]

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Last year we successfully launched a brand new webinar concept, aptly named ’12 in 12′. Designed with the busy small business owner in mind, 12 in 12 delivers 12 helpful social media tips in 12 minutes. Our first webinar focused on 12 Facebook Marketing Hacks For Increased Reach and Engagement, and we were more than […]

Twitter

Last year we successfully launched a brand new webinar concept, aptly named ’12 in 12′. Designed with the busy small business owner in mind, 12 in 12 delivers 12 helpful social media tips in 12 minutes. Our first webinar focused on 12 Facebook Marketing Hacks For Increased Reach and Engagement, and we were more than […]

12in12 Twitter Marketing Image