When you hire a social media company for your small business, you may assume that you can just kick back, relax and allow the professionals to handle the matter. While some of this may be true, it’s worth educating yourself on what to expect when you start to use social media. Utilizing websites like Twitter […]

pinterest analytics

Not everyone is going to love the products and services you offer through your small business. The fact of the matter is that there will always be critics – how are you going to handle them? Social media makes it easier for critics to voice their opinion these days, and they can do so on […]

negative social media

Your company has a Facebook, Pinterest, Twitter, LinkedIn and Instagram account – every social networking platform under the sun – but all of your profiles are duds. You haven’t seen your following grow in weeks, and no one out there is sharing your content. What gives? There are a couple of reasons why your social […]


So you introduced your business to the social media marketing world through Facebook, and then you eventually branched out to Twitter. After hearing about all the buzz with Pinterest, you decided to check that site out too. And, you can’t really call yourself a business professional without being on LinkedIn, so you started networking through […]

social media marketing

If you can find a way to effectively communicate your brand’s value proposition with your target audience, you will be more likely to earn more business online. Social media marketing provides businesses with a unique opportunity to accomplish this very task, especially for those involved in the health and wellness industry. Whether you operate a […]

social media marketing

For most small businesses, success hinders on the ability to attract and acquire local customers – especially if you have a physical store front or location. Even if you don’t have a brick and mortar shop, studies show that the customers in your immediate location are more likely to utilize your services or buy your products. […]


Social media is a powerful tool to promote your business, whether you are trying to grow your own personal blogging brand or you run a large company with dozens of employees. Over the last decade, the world of social media has undergone rapid changes. Think back to your Friendster account and compare that to your […]

Active social media users 2014

During the holiday season, we show our appreciation for those closest to us through gifts or gestures.  But, as business owners,  we often forget about thanking those that helped our companies get to where they’re at today.  Think about your best customers, brand ambassadors, and employees…how can you show them how much they mean to […]

social media

We talk a lot about social media marketing management on our DigitalSherpa blog because it is such a critical component of effectively implementing a small business internet marketing strategy. To help simplify this task for you, we wanted to share a helpful weekly checklist for social media management that was compiled by our friends at […]

social media management

If your small business has an active online presence, chances are you have numerous social media sites to update daily. Between posting, sharing, tweeting, liking and commenting, social media marketing management can easily become a time consuming activity. However, there are numerous social media tools for businesses out there that can help you stay organized, […]

Social Media Management