Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

We all have our embarrassing moments from time to time, but nothing is worse than when it’s broadcasted to the entire social media world. Maybe your most embarrassing social media status update was due to you misspelling a word, or posting on #MotivationMonday late Wednesday night. We’ve all been there, and while that’s obviously not […]

social media marketing

Social media marketing might seem like a waste for small businesses, but the fact of the matter is that networking can do wonders for any company, regardless of size. Whether you own an online retail shop or you have a startup software company, there are benefits to creating a social media marketing strategy. Here are […]

Facebook marketing

Hosting an event is an effective way to give your business a boost, but we all know that it takes both time and money to pull a successful event off, which are two things that we don’t always have. For your next event, put your money towards renting a great venue or hiring an engaging […]

Hand holding a megaphone promotion social media icons. Concept c

Many online marketers treat content marketing separately from social media marketing. They develop strategies for their blog that is completely different from their social media channels with the idea that the rules for engagement are different for each. To some extent, that is true. The way you engage on Twitter is even different from the […]

blog content creation

Social media seems easy: you just write a couple of short updates and wait for the ‘likes’, ‘comments’, ‘clicks’, and ‘shares’ to start rolling in. But that’s a more personal social media approach.  You post a pic of your new baby/engagement ring/car/etc. and you’re flooded with notifications from friends proclaiming their love for you and […]


Social media is an essential piece of your online marketing strategy. But for many business owners, it’s an area of the marketing mix that is often the most difficult to handle themselves.  The social media world is very fast-paced, with new updates, features, functionality, and best practices rolling out each and every day.  Even when […]

Social media management

Social media continues to be a powerful way to connect with your customers and to create more exposure for your brand. With the right social media marketing strategy, you can create top of mind awareness, attract new customers and nurture loyalty in the customers you already have. With the right strategy, you can encourage meaningful […]

Don't be boring on social media

Did you ever think that you could learn a thing or two from the likes of Kim Kardashian? Probably not…well, at least not admittedly.  But, I’ll admit, some of the most followed celebrities on social media today actually do have some good knowledge to pass along to business owners that are looking for unique ways […]

social media marketing

Please join DigitalSherpa and marketing expert, Krista Neher, for our latest Free Webinar: “Visual Social Media Marketing for your Small Business” With the rise in popularity of image rich platforms, such as Pinterest and Instagram, the past year, it’s no secret visual marketing is an incredibly powerful tool. Considering that 90 percent of the information that […]

Visual Social Media