I was fortunate to snag a great job right out of college with a Fortune 500 company that had a phenomenal management training program. While I didn’t know much about the company prior to starting there, you better believe I breathed its culture morning, noon, and night as I went through six months of intensive […]

brand advocates

Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Although there are a few extremists that get on the bandwagon in early October, for most marketers, Halloween marks the start of the holiday season. This year, more than ever, social media will prove to be an extremely powerful tool for getting people excited about the holidays. Is your business ready for the holiday marketing […]

holiday social media marketing

Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates

While it’s hard to believe, Halloween is just around the corner. There is something about this time of year that everyone seems to look forward to, whether it be sipping on pumpkin spice lattes or welcoming the cooler fall temperatures. With so much festive excitement in the air, does your brand have a plan to […]

Halloween Marketing

We’ve talked a little bit about how brands of all sizes are embracing Instagram and some of the unique and quirky ways that they are earning followers on this photo and video-sharing social media site. One of the main reasons Instagram appeals to so many SMB owners is that it provides them with an opportunity to present […]

instagram marketing

While I’m not the proudest to admit this, I have gotten on the selfie bandwagon lately. Whether my husband and I are out for a date night (which is a rare occasion these days with two babes in the house) or the kids and I are cuddled up together on the couch, you can bet […]

social media marketing

How much time are you currently dedicating to social media marketing? If you’re a typical small business, you’re probably spending a minimum of 6 hours each week working on your social media strategy. When you think about it, that’s nearly an entire work day spent browsing through the likes of Facebook, Twitter, Pinterest, and more! […]

social media marketing

It’s no secret Pinterest is my absolute, favorite social networking site. Between the numerous articles, ebooks and webinars I’ve published regarding Pinterest, I have an obvious passion for this platform. And, given that Pinterest is the third most popular social network, it seems like the rest of the world loves Pinterest as well. That being said, here are 5 easy ways […]


Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing