How much time are you currently dedicating to social media marketing? If you’re a typical small business, you’re probably spending a minimum of 6 hours each week working on your social media strategy. When you think about it, that’s nearly an entire work day spent browsing through the likes of Facebook, Twitter, Pinterest, and more! […]

social media marketing

It’s no secret Pinterest is my absolute, favorite social networking site. Between the numerous articles, ebooks and webinars I’ve published regarding Pinterest, I have an obvious passion for this platform. And, given that Pinterest is the third most popular social network, it seems like the rest of the world loves Pinterest as well. That being said, here are 5 easy ways […]


Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

We all have our embarrassing moments from time to time, but nothing is worse than when it’s broadcasted to the entire social media world. Maybe your most embarrassing social media status update was due to you misspelling a word, or posting on #MotivationMonday late Wednesday night. We’ve all been there, and while that’s obviously not […]

social media marketing

Social media marketing might seem like a waste for small businesses, but the fact of the matter is that networking can do wonders for any company, regardless of size. Whether you own an online retail shop or you have a startup software company, there are benefits to creating a social media marketing strategy. Here are […]

Facebook marketing

Hosting an event is an effective way to give your business a boost, but we all know that it takes both time and money to pull a successful event off, which are two things that we don’t always have. For your next event, put your money towards renting a great venue or hiring an engaging […]

Hand holding a megaphone promotion social media icons. Concept c

Many online marketers treat content marketing separately from social media marketing. They develop strategies for their blog that is completely different from their social media channels with the idea that the rules for engagement are different for each. To some extent, that is true. The way you engage on Twitter is even different from the […]

blog content creation

Social media seems easy: you just write a couple of short updates and wait for the ‘likes’, ‘comments’, ‘clicks’, and ‘shares’ to start rolling in. But that’s a more personal social media approach.  You post a pic of your new baby/engagement ring/car/etc. and you’re flooded with notifications from friends proclaiming their love for you and […]


Social media is an essential piece of your online marketing strategy. But for many business owners, it’s an area of the marketing mix that is often the most difficult to handle themselves.  The social media world is very fast-paced, with new updates, features, functionality, and best practices rolling out each and every day.  Even when […]

Social media management