As a Social Media Intern (and Millennial), I have always been fascinated by the power of social media and its effect on marketing, self-esteem and the influx of Twitter followers Kim Kardashian gets after posting a selfie. But today, let’s just focus on that “marketing” bit. Interning at DigitalSherpa has given me the opportunity to see […]

My corner of the world at DigitalSherpa

As a property manager or owner of a multifamily property, resident retention is something that is constantly on your mind. Have you considered using social media marketing as a way to bring your apartment community together? While you might think of social media as a way to promote your apartment community, it can prove to […]

social media marketing

Sure, you’ve probably launched your apartment community on Facebook, Twitter, and LinkedIn, but if you really want to optimize SEO for local search, you need to create a Google+ page for your property. Different than other social media sites, Google+ offers a space to find information that is relevant to you and share it with […]

Google+ tips

With so many apartment communities for renters to choose from, what really sets your community apart from the competition? While there can be many factors that can play into this decision, nothing influences the appeal of your property more than its reputation. As an owner or manager of a multifamily property, you work hard to […]

reputation management

Have you been tossing around the idea of launching your apartment community on social media, but just haven’t gotten around to it yet? Considering that 74 percent of online adults use social media, having a presence on popular social networking sites such as Facebook and Twitter can be a very effective way to create awareness […]

social media

Regardless of the size of your business or the number of social media channels that you use, social media management can be difficult to juggle. And if you’re like most business owners, keeping your social media strategy organized is the biggest challenge. Between running social media promotions, creating and scheduling engaging content for various social […]

social media management

Growing awareness of your small business is essential to finding revenue and success. Social networks such as Facebook and Twitter can help you showcase your products and services, but how do you use them effectively? Luckily, there is a social media company out there waiting to help you market your small business on these websites. […]

social media company

Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list […]

best social media marketing conferences

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

Whether you’re browsing through your social media newsfeed, attending a work conference, or watching reality TV, it’s impossible to miss the use of hashtags. As a marketer, you simply can’t afford to not take advantage of the hashtag as it has the potential to significantly expand the reach of your content, create awareness of your […]

hashtag