Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]


Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

When it comes to successfully running a business, you need to be able to accurately narrow down your customer base so that you know who to market to.  This means that you have to look at specific demographics, your products and services and start making some matches.  One of the largest demographic decisions you are going to […]


Think about all of the time and resources that you dedicate to a well-implemented social media marketing strategy. Now imagine the damage that can be done due to one social  media mishaps made by one of your employees (i.e.: The Chrysler employee that “accidentally” dropped the F-bomb in a company tweet or the Domino’s Pizza […]

reputation management

It’s that time again. The start of a new year provides us with an opportunity to share which trends we can anticipate seeing in the social media marketing world in 2014. If you take a look back at our post about 2013 social media marketing trends, we talked a lot about video, mobile, and real-time […]

social media marketing

Today, I’m happy to release an ebook on e-commerce; a topic that’s extremely important to me as an entrepreneur. For the past 10 years, I’ve moonlighted as a T-entrepreneur. I own and operate a t-shirt and clothing company that strictly operates online.  Since 2003, I’ve navigated the business through the constant changing online landscape.  I’ve used […]

Complete Guide to Building an E-Commerce Business

Between YouTube, Instagram, and Twitter, small businesses now have several ways to create and share video content to engage their audience. But what makes some videos go viral on the internet while others seep into a black hole? ComMetrics shares some helpful video marketing tips and factors to consider when it comes to creating viral […]

video marketing

Did you know that gift purchases represent more than 47% of total holiday sales? And as much as 40% of annual sales occur in the last two months of the year for some businesses? Holiday sales have a huge impact on small and large businesses alike, and should be a positive one with the right […]

Holiday Marketing