Facebook. Twitter. Pinterest. LinkedIn. Google+. Instagram. And the list goes on. As a business owner that understands the importance of being active on social media, how in the world will you find the time to keep up? Fortunately, there are a number of social media management tools that can make it easier to juggle an […]

social media management 2

The secret is out. Pinterest is an incredibly powerful channel for marketing your business, which is why so many businesses are flocking to this social media site. Because of this, Pinterest has made several enhancements to its social networking site to make it easier and more user-friendly for businesses to embrace this marketing tool. One […]

Pinterest Group Boards

I have no doubt you are familiar with Gmail or the Google search engine itself. But what about using the internet giant’s social media site, Google+? With more than 150 million active monthly users and nearly 50 percent of users that use the site daily, it’s no wonder that businesses are wanting to use Google+ […]

Google+ marketing

If you’re like most business professionals, one of the first things that you’ll do upon returning to your desk from a networking event is to look up the people that you met on LinkedIn. And what happens when someone is nowhere to be found on this social media site? He or she probably instantly loses […]

LinkedIn Marketing

If you can build a memorable brand, you have the ability to gain mindshare from your audience, therefore resulting in more referrals and closed business. That is, of course, assuming that you’ve created a positive lasting impression of your brand in your audience’s minds. Social media has quickly become an invaluable tool for helping brands […]

build a memorable brand

The holiday shopping season to be approaching at lightening speed. Do you feel confident that your current email marketing strategy is strong enough to captivate these hungry consumers? When looking back at data from the most popular frugal shopping holidays of 2013 (Black Friday and Cyber Monday), marketers learned the following: Email open rates from smartphones […]

holiday email marketing

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]

marketing

Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing