If you’re like the typical small business, you’re probably active on at least 6 different social media channels. That means if you’re making the commitment to do social media marketing the right way, you without a doubt are spending a lot of time on these social networking sites. Fortunately, there are a number of free […]

social media management

The holiday shopping season to be approaching at lightening speed. Do you feel confident that your current email marketing strategy is strong enough to captivate these hungry consumers? When looking back at data from the most popular frugal shopping holidays of 2013 (Black Friday and Cyber Monday), marketers learned the following: Email open rates from smartphones […]

holiday email marketing

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]

marketing

Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

When it comes to successfully running a business, you need to be able to accurately narrow down your customer base so that you know who to market to.  This means that you have to look at specific demographics, your products and services and start making some matches.  One of the largest demographic decisions you are going to […]

female-buying-power

Think about all of the time and resources that you dedicate to a well-implemented social media marketing strategy. Now imagine the damage that can be done due to one social  media mishaps made by one of your employees (i.e.: The Chrysler employee that “accidentally” dropped the F-bomb in a company tweet or the Domino’s Pizza […]

reputation management

It’s that time again. The start of a new year provides us with an opportunity to share which trends we can anticipate seeing in the social media marketing world in 2014. If you take a look back at our post about 2013 social media marketing trends, we talked a lot about video, mobile, and real-time […]

social media marketing