Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates

While it’s hard to believe, Halloween is just around the corner. There is something about this time of year that everyone seems to look forward to, whether it be sipping on pumpkin spice lattes or welcoming the cooler fall temperatures. With so much festive excitement in the air, does your brand have a plan to […]

Halloween Marketing

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

Newsflash: Just because your business has a Facebook account doesn’t classify your brand as digital. Launching your brand on social media, however, is a start. In an age where everything seems to be digitalized, from shopping for the perfect gift to ordering a pizza, your business has the potential to grow leaps and bounds simply […]

local business listing service

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

My husband and I were just at the lake over the weekend with some family friends, and somehow we got to talking about what my job as a social media specialist is all about. My friend’s father preceded to tell me that he had been running a successful business for the past 40 years without […]

social media marketing

Chances are your small business has a Facebook page, a Twitter account, and numerous beautifully created Pinterest boards. Now you can sit back, and wait for traffic and new clients to come to you, right? Wrong! Being successful on social media goes far beyond simply setting up the necessary accounts and expecting to be an […]

social media marketing

If you’re the owner of a gym, your clientele is likely making their way into your facility to spring clean their physiques for bathing suit season. You can use this time of the year to do some spring cleaning of your own, and I’m not talking about scrubbing floors and wiping down machines. Instead, I’m […]

social media marketing

If you haven’t already done so, a resolution that your brand should most certainly establish for the new year is to launch itself on social media. We use our blog to often talk about the benefits of inbound marketing and even offer our readers the ability to download a free whitepaper that discusses in detail […]

social media marketing