Since Google is the search king, everyone wants to get their site to be right at the top of search results so when their target customers go looking for information relevant to their business, those customers find them first. Paying for Google PPC ads is a great shortcut to search visibility since search engine optimization […]
Blog: Posts Tagged ‘search engine marketing’
According to a 2012 study conducted by ad network Chitika, 24 percent of the searches on Google are for local businesses, and this figure has since increased to 30 percent. To put this statistic further into perspective, comScore shares that there are approximately 3 billion search queries that contain local terms each month. Therefore, if your […]
Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries? Long-tail search optimization has […]
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.