Since Google is the search king, everyone wants to get their site to be right at the top of search results so when their target customers go looking for information relevant to their business, those customers find them first. Paying for Google PPC ads is a great shortcut to search visibility since search engine optimization […]


According to a 2012 study conducted by ad network Chitika, 24 percent of the searches on Google are for local businesses, and this figure has since increased to 30 percent.  To put this statistic further into perspective, comScore shares that there are approximately 3 billion search queries that contain local terms each month. Therefore, if your […]

local business listings

We recently shared some powerful statistics with you that make video marketing difficult to pass up. Whether searching for an instructional “how to” video or the latest product reviews, YouTube has become a popular Internet destination for consumers, attracting more than 800 million unique users each month. This popular social media site is gaining so […]

social media optimization

In the world of Social Media Marketing (SMM), acronyms are so easily thrown around as if everyone knew their meanings, and sometimes it seems as though new acronyms are introduced daily. For the small business owner that is focused on running his business, not having a clear understanding of the most common social media marketing […]

social media marketing

When people turn to the Internet, they are looking to gain information quickly, such as finding coffee shops in San Francisco or dry cleaners in Denver. In fact, over 70 percent of Internet searches are for services and products from local businesses. Increasing your online presence through the help of local business listings is one […]

local business listing

If you run a brick and mortar business, it’s important that you understand who comes walking through your door. Whether it’s a return customer or a new one, it’s beneficial to both parties if you start up a conversation or ask if there’s any assistance you can give them. Knowing your customers and where they […]

Big business spends a fortune ensuring they return on Page 1 of Google for the most popular and common searches. However, they often leave the rest of the search marketplace (more descriptive phrases) up for grabs. How can small businesses execute to find themselves on Page 1 of these search queries? Long-tail search optimization has […]

In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.

A couple months back, I wrote a post surrounding the question ‘Why?’ for a business owner. I began with the following question: “The question isn’t always necessarily phrased directly as ‘Why?’, but it always has the same meaning: Why should I spend my money on you?” The answer for DigitalSherpa was simply ‘to help businesses get found […]

If you want to compete against both the largest companies as well as the thousands of other small businesses vying for both awareness and customers across the Web, you can’t put it off any longer: You have to implement a social media marketing plan. It will take some effort, but it’s time well spent. Social media […]