Sure, you’ve probably launched your apartment community on Facebook, Twitter, and LinkedIn, but if you really want to optimize SEO for local search, you need to create a Google+ page for your property. Different than other social media sites, Google+ offers a space to find information that is relevant to you and share it with […]

Google+ tips

With so many apartment communities for renters to choose from, what really sets your community apart from the competition? While there can be many factors that can play into this decision, nothing influences the appeal of your property more than its reputation. As an owner or manager of a multifamily property, you work hard to […]

reputation management

I have no doubt you are familiar with Gmail or the Google search engine itself. But what about using the internet giant’s social media site, Google+? With more than 150 million active monthly users and nearly 50 percent of users that use the site daily, it’s no wonder that businesses are wanting to use Google+ […]

Google+ marketing

Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]


How much time do you dedicate to your LinkedIn marketing strategy? LinkedIn is a powerful tool that can benefit your business beyond simply connecting you with prospective hires. While I’m guessing that you’ve created a LinkedIn profile for your business, there is a very good chance that you are not using this site to its […]


What part of the online marketing equation has you stumped? SEO? PPC? Blogging? Local business listings? Ask me. What specific social media marketing network keeps you up at night? Is it Facebook? How about Twitter? Instagram? I can help. What the heck do all these statistics, data points, and analytics actually mean? Let me clarify. […]


Think about all of the time and resources that you dedicate to a well-implemented social media marketing strategy. Now imagine the damage that can be done due to one social  media mishaps made by one of your employees (i.e.: The Chrysler employee that “accidentally” dropped the F-bomb in a company tweet or the Domino’s Pizza […]

reputation management

The brilliant minds over at Content Marketing Institute and MarketingProfs have put together their annual report, B2B Content Marketing 2014: Benchmarks, Budgets, and Trends – North America.  While the report is rich with in-depth research and data, one particular data point that I wanted to share was the top 5 goals of business marketers for 2014 –  […]

Top 5 b2b marketing goals

Did you know that gift purchases represent more than 47% of total holiday sales? And as much as 40% of annual sales occur in the last two months of the year for some businesses? Holiday sales have a huge impact on small and large businesses alike, and should be a positive one with the right […]

Holiday Marketing

Did you know that the average small business uses 6 different social media channels to connect with its target audience? That’s a lot of user names and passwords to remember! On top of that, it can be even more overwhelming to efficiently use your time on a variety of platforms, manage engagement with existing and […]

online marketing dashboard