How much time do you dedicate to your LinkedIn marketing strategy? LinkedIn is a powerful tool that can benefit your business beyond simply connecting you with prospective hires. While I’m guessing that you’ve created a LinkedIn profile for your business, there is a very good chance that you are not using this site to its […]

Linkedin

What part of the online marketing equation has you stumped? SEO? PPC? Blogging? Local business listings? Ask me. What specific social media marketing network keeps you up at night? Is it Facebook? How about Twitter? Instagram? I can help. What the heck do all these statistics, data points, and analytics actually mean? Let me clarify. […]

Marketing

Think about all of the time and resources that you dedicate to a well-implemented social media marketing strategy. Now imagine the damage that can be done due to one social  media mishaps made by one of your employees (i.e.: The Chrysler employee that “accidentally” dropped the F-bomb in a company tweet or the Domino’s Pizza […]

reputation management

The brilliant minds over at Content Marketing Institute and MarketingProfs have put together their annual report, B2B Content Marketing 2014: Benchmarks, Budgets, and Trends – North America.  While the report is rich with in-depth research and data, one particular data point that I wanted to share was the top 5 goals of business marketers for 2014 -  […]

Top 5 b2b marketing goals

Did you know that gift purchases represent more than 47% of total holiday sales? And as much as 40% of annual sales occur in the last two months of the year for some businesses? Holiday sales have a huge impact on small and large businesses alike, and should be a positive one with the right […]

Holiday Marketing

Did you know that the average small business uses 6 different social media channels to connect with its target audience? That’s a lot of user names and passwords to remember! On top of that, it can be even more overwhelming to efficiently use your time on a variety of platforms, manage engagement with existing and […]

online marketing dashboard

Believe it or not, the holidays are upon us, and many businesses are already starting to vamp up their social media marketing strategies to increase seasonal online traffic and ultimately revenue. To demonstrate how effective social media marketing prior to and during the holiday season can be, 66 percent of the purchases made during 2012′s […]

social media marketing

Google dramatically changed the SEO strategies for most businesses when it rolled out its initial Panda algorithm update in 2011, and since then businesses have had to focus on creating fresh, high quality content to improve their rankings on search engine results pages (SERPS). Since then, there have been a series of updates to Google’s […]

Hummingbird

Social media is a free and incredibly powerful branding tool that your business should be taking advantage of if it isn’t already. Long gone are the days when social media usage was limited to teenagers and college students. In fact, the 30 to 49 age bracket is the second largest demographic that utilizes social media […]

social media marketing

So you’ve made the decision to finally be social and expand your business’s online presence. In order to be the most effective and intentional with your efforts, you need to first develop a well-crafted strategy. For those looking to develop a social media plan for small business, we’ve got you covered with 5 steps to […]

social media plan for small business