Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

So you’ve developed a strategy to make your brand more likable on Facebook and have earned a healthy base of followers. While this is great, you have to consider that your fans are probably choosing to follow some of their other favorite brands on Facebook as well. This means that the competition is fierce for […]

facebook marketing

Social media is a great forum for sharing exciting news about your business and industry; however, with each status update or image that you share, you walk a fine line between a socially acceptable post and an incredibly obnoxious one. I guarantee that you’ve pinpointed a few “friends” that are constantly using Facebook to push […]

facebook marketing

Facebook is constantly enhancing its site to be more friendly to businesses that are using the social media outlet to market their brands. First of all, have you taken the time to make yourself familiar with Facebook Insights? If not, you need to stop what you’re doing and check this analytics tool out. It offers […]

Facebook marketing

With over a billion users each month, Facebook represents one of the biggest potential audiences available to marketers. Over the past several years, many companies have recognized the importance of using this enormous social media site to their advantage. Facebook and other social media sites require a unique approach, as opposed to more traditional types […]

55 More Ways to Boost Engagement on Facebook COVER

Social media is always changing. Whether it’s a new Twitter feature or an entire redesign from Facebook, both consumers and businesses are constantly faced with an ever-changing social landscape. With these environment changes come behavior changes.  Some for the better, and some for the worse. As a business owner trying your hand at social media […]

follow me on Twitter

Whether you’re new to content marketing or could write a book on it, one of the most common questions that we hear from clients is: What is the word count sweet spot that they should be aiming for when creating blog posts, ebooks, whitepapers, and social media? While there have been many studies and articles […]

content marketing

Facebook is a great place to connect with customers and to show them more about your business beyond what products or services you have to offer. In fact, it’s encouraged that you try to show off some of your company’s personality so that you aren’t just using your fan page as a sales platform. However, […]

TooMuchInfo-on-Facebook

If your small business had jumped on the social media train, congrats on taking a huge step towards growing your brand and business online. Recent studies have shown that 33% of small business are spending “no time” on social media. Do you know what that means for you? You have jump started some of your […]

facebook marketing

Facebook is one of the most powerful internet marketing tools that you have access to for connecting with your target audience. Hopefully, you’ve had an opportunity to create a thorough Facebook profile for your business, and if not, please be sure to check out our post with some helpful guidelines for designing your Facebook business […]

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