We’ve talked about LinkedIn groups and how they can be a powerhouse for raising brand awareness and positioning you as an authority in your industry. But did you know that you can use this same strategy on Facebook via Facebook groups? As you can imagine, there is such a diverse selection of Facebook groups to […]

Facebook Groups

If you’re interested in integrating Facebook into your marketing campaign, you’re not alone. Many small business owners turn to social media for marketing purposes because it’s one of the most cost-effective ways to get the word out about their goods and services. Now, Facebook is trying to make its website easier for marketers to use […]


When Facebook was first launched in 2004, it was strictly for college students to connect with one another. When the social media site began welcoming users without college email addresses in 2006, companies viewed Facebook as a distraction to their employees in the workplace. Today, 10 year’s since Facebook’s inception, the site has become an […]


As an SMB owner, the lines are often blurred between your personal and professional life. The same could be said for the Facebook pages of entrepreneurs. Take my mom, for example. She has been a successful real estate agent in the Atlanta area for nearly 25 years, and until recently, she used her personal Facebook […]

business facebook page

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

So you’ve developed a strategy to make your brand more likable on Facebook and have earned a healthy base of followers. While this is great, you have to consider that your fans are probably choosing to follow some of their other favorite brands on Facebook as well. This means that the competition is fierce for […]

facebook marketing

Social media is a great forum for sharing exciting news about your business and industry; however, with each status update or image that you share, you walk a fine line between a socially acceptable post and an incredibly obnoxious one. I guarantee that you’ve pinpointed a few “friends” that are constantly using Facebook to push […]

facebook marketing

Facebook is constantly enhancing its site to be more friendly to businesses that are using the social media outlet to market their brands. First of all, have you taken the time to make yourself familiar with Facebook Insights? If not, you need to stop what you’re doing and check this analytics tool out. It offers […]

Facebook marketing

With over a billion users each month, Facebook represents one of the biggest potential audiences available to marketers. Over the past several years, many companies have recognized the importance of using this enormous social media site to their advantage. Facebook and other social media sites require a unique approach, as opposed to more traditional types […]

55 More Ways to Boost Engagement on Facebook COVER

Social media is always changing. Whether it’s a new Twitter feature or an entire redesign from Facebook, both consumers and businesses are constantly faced with an ever-changing social landscape. With these environment changes come behavior changes.  Some for the better, and some for the worse. As a business owner trying your hand at social media […]

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