LinkedIn is just a social media site to connect job seekers with potential employment opportunities, right? Well, that’s certainly one way that business professionals are using the site. However, as a business owner, LinkedIn can prove to be an incredibly powerful tool for creating awareness of your brand, networking with peers and other leaders within […]

linkedin marketing

Frustrated. Angry. Incompetent. Insecure. These are all feelings and emotions that run through our minds when our emails go unanswered. This is especially true when you send out a mass email to your target audience and only receive one or two responses. While I don’t have a magic 8 ball to guarantee you why people […]

email marketing

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Between YouTube, Instagram, and Twitter, small businesses now have several ways to create and share video content to engage their audience. But what makes some videos go viral on the internet while others seep into a black hole? ComMetrics shares some helpful video marketing tips and factors to consider when it comes to creating viral […]

video marketing

Social media can provide your business with a powerful opportunity for happy consumers that have already tried out your brand’s products and services to promote your company within their own social networks. Hopefully, you’ve had a chance to download our free ebook that discusses how social media is the new age of word-of-mouth marketing and what […]

social media management

LinkedIn is one of the fastest growing social media channels for business professionals. Before we jump into sharing some tips about how you can enhance your social media marketing strategy on this site, we wanted to make you aware of some powerful statistics: As of October 2013, LinkedIn has nearly 260 million active users. The […]

linkedin marketing

These days more and more people are choosing to follow their favorite brands on social media, but what is the consumer’s motivation behind this trend? Well, for one, it provides consumers with an opportunity to deepen their relationships with their favorite brands by being “in-the-know” about new products and services while also connecting with other […]

social media promotion

We talk a lot about calls-to-action (CTAs) on our blog, and rightfully so. If you’re creating content and neglecting to include a CTA, you’re without a doubt missing out on opportunities to move qualified leads through your sales funnel. As you can imagine, CTAs come in all shapes and sizes, so it’s important to know […]

CTA Tools