We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Between YouTube, Instagram, and Twitter, small businesses now have several ways to create and share video content to engage their audience. But what makes some videos go viral on the internet while others seep into a black hole? ComMetrics shares some helpful video marketing tips and factors to consider when it comes to creating viral […]

video marketing

Social media can provide your business with a powerful opportunity for happy consumers that have already tried out your brand’s products and services to promote your company within their own social networks. Hopefully, you’ve had a chance to download our free ebook that discusses how social media is the new age of word-of-mouth marketing and what […]

social media management

LinkedIn is one of the fastest growing social media channels for business professionals. Before we jump into sharing some tips about how you can enhance your social media marketing strategy on this site, we wanted to make you aware of some powerful statistics: As of October 2013, LinkedIn has nearly 260 million active users. The […]

linkedin marketing

These days more and more people are choosing to follow their favorite brands on social media, but what is the consumer’s motivation behind this trend? Well, for one, it provides consumers with an opportunity to deepen their relationships with their favorite brands by being “in-the-know” about new products and services while also connecting with other […]

social media promotion

We talk a lot about calls-to-action (CTAs) on our blog, and rightfully so. If you’re creating content and neglecting to include a CTA, you’re without a doubt missing out on opportunities to move qualified leads through your sales funnel. As you can imagine, CTAs come in all shapes and sizes, so it’s important to know […]

CTA Tools

Do you want to be more intentional with the content that you create for your business, resulting in more quality leads and closed sales? Then you need to utilize good call to action buttons in your content! In order to capture your audience’s attention and encourage them to click on your call-t0-action buttons, they need […]

best call to action buttons

In our Ultimate Checklist for Editing Content, we discussed the importance of including a call-to-action in every piece of content that you publish. Best defined, a call-to-action (often abbreviated CTA) could be an image or text that prompts a reader to take some type of action, whether it be clicking on a link, signing up […]

Increase conversion rates

Do you ever wonder how a grumpy cat suddenly amassed over one million Facebook fans? Why your mom emailed your entire extended family a link to “David After Dentist” or why Ryan Gosling says “Hey Girl” to you at least twice a week? Sometimes it seems like certain things “go viral” for absolutely no rhyme […]

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