Have you been tossing around the idea of launching your apartment community on social media, but just haven’t gotten around to it yet? Considering that 74 percent of online adults use social media, having a presence on popular social networking sites such as Facebook and Twitter can be a very effective way to create awareness […]

social media

There are many ways that you can use social media as a relationship building tool, and perhaps one of the most effective ways that you can accomplish this is by offering online customer service. Twitter is a social media platform that many businesses have successfully used as a channel for online customer service. Take Whole […]

Twitter Customer Service

Technology advances at an incredibly fast pace these days, often making it difficult to stay up with the latest trends in marketing your business online. If you’ve already launched your brand on social media and created a blog for your business, another way to grow your online presence is to host a webinar. A webinar […]

webinar

If you spend any time on social media, then you’ve definitely taken note of the popular #tbt hashtag, otherwise known as Throwback Thursday.┬áMaybe you’ve taken advantage of this trending hashtag in your personal life by sharing some sort of funny image on a Thursday from your past, but what about your business’s social media accounts? […]

throwback thursday

LinkedIn is just a social media site to connect job seekers with potential employment opportunities, right? Well, that’s certainly one way that business professionals are using the site. However, as a business owner, LinkedIn can prove to be an incredibly powerful tool for creating awareness of your brand, networking with peers and other leaders within […]

linkedin marketing

Frustrated. Angry. Incompetent. Insecure. These are all feelings and emotions that run through our minds when our emails go unanswered. This is especially true when you send out a mass email to your target audience and only receive one or two responses. While I don’t have a magic 8 ball to guarantee you why people […]

email marketing

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Between YouTube, Instagram, and Twitter, small businesses now have several ways to create and share video content to engage their audience. But what makes some videos go viral on the internet while others seep into a black hole? ComMetrics shares some helpful video marketing tips and factors to consider when it comes to creating viral […]

video marketing