Many online marketers treat content marketing separately from social media marketing. They develop strategies for their blog that is completely different from their social media channels with the idea that the rules for engagement are different for each. To some extent, that is true. The way you engage on Twitter is even different from the […]

blog content creation

Grandparents: “So what is it you do for a living?” Me: “Well it’s a bit hard to explain…” Grandparents: “So tell me. I’m not stupid.” Me: “I help small businesses get found through search while becoming successful on social media platforms.” Grandparents: “So print advertising then…?” How do you explain social media and blogging to […]

Grandma using social meda

The wonderful thing about writing a regular blog post is that you have a steady writing assignment.  The challenging thing about such a gig is that you need constant streams of fresh content.  How can you generate endless new content ideas – ideas that seize reader attention, reel them back in for more, while, oh […]

Coming up with content ideas

As you crank out another blog post for your business, have you taken the time to carefully consider the keywords and phrases that your target audience is likely typing into search engines when researching for topics related to your company and it’s products/services? This will not only help to drive more qualified traffic to your […]

KeywordResearch_graphic

This is a guest post by Abriana Marshal, Content marketing manager at Globus, a web agency based in Dubai, UAE. I am a human, humans make mistakes and from my years of experience in Content Marketing, I take pride in telling you that I have made very fatal mistakes in my content marketing. Why pride? […]

punching bag 5

One of the most common maxims you’ll hear in the world of digital or Internet marketing is that “Content is king.” Coined from an article that Bill Gates wrote back in 1996. Though you can count on Google updating its algorithms dozens more times, changing the entire world of SEO again and again, one thing […]

Content marketing usage

If you plan on creating high quality content on a regular basis, you need to have an inspirational space to do so. Sometimes sitting at an ordinary desk in a white-walled room simply won’t do. To help boost your productivity and get your creative juices flowing, we wanted to share some helpful tips for creating […]

content marketing

If you made the commitment to incorporate a business blog into your content marketing strategy in 2013, chances are that you did so in an effort to drive more traffic to your website. But did you get the traffic that you were hoping for? Chris Drucker recently shared his list of the top 10 small […]

content marketing

If one of your resolutions for the new year is to create more content, listen up! We know that content management can be an overwhelming task, especially if you have several contributors to your business blog. So, how can you best plan which topics will be covered and when without duplication? The answer: an editorial […]

content management

It’s Monday morning after an epic weekend and the last thing that you want to do is write content. If you ever run into those moments (and we all do), try one of these 5 proven strategies for curing writer’s block: Start a writing ritual. While this may mean turning on the Miles Davis Pandora […]

content marketing