As we gaze into our crystal ball and look ahead to 2015, there are several predictions that can be made about content marketing. This has been the year of social media, video and trade shows – what will the next 12 months have in store for inbound marketers? Whether you keep up with trends or […]

Content Marketing

Do you ever feel like you pour your heart out into your blog posts, but no one is reading them? So many SMB owners vow to start business blogs at the start of a new year, but after seeing that their audience is not interacting with their content, they give up and ditch the blog. […]

business blog

People are turning to the internet now more than ever to connect and engage with their favorite brands and discover new businesses that fall within their interests. What does this mean to you as an SMB owner? You need to find a way to position your brand as personable, genuine, and trustworthy on the web […]

business blog

If you’re considering starting a blog for your business, it can sometimes be overwhelming to know where to begin. Even if your blog has been up and running for a few years, you might not know how to take it to the next level and get the results you are looking for. This is why […]

content marketing tips

Launched a business blog in 2014? Good job! But, looking back, have you really put forth your best effort with sharing high quality, intriguing content on your blog that offers value to your audience? Asking an SMB owner if he is pleased with his business blog is like asking a 50 year old woman with […]

business blog

Don’t you just wish there was a way you could save yourself the countless hours that you pour into your business blog and instead use that time to do what you really enjoy? Like running your business, for example! Unless your outsource your blog to a content marketing agency (which is a great option, by […]

Very busy business woman

Lately I have gotten into the habit of setting aside a few hours on Sunday mornings to write content. I start my day at 6am. While the thought of being an early riser on the weekend sounds miserable to some, I love it because I can get at least 2 hours of uninterrupted writing done […]

content marketing pipeline

When doing research for this article, I came across hundreds of different tips and tricks for increasing your blog’s conversion rate. One piece of advice really hit home with me, however, and that was to neglect your older, most popular posts. For many business blogs, the highest percentage of post views on a monthly basis […]

conversion rate

Although 2014 is still in full force, the year is winding down, meaning it’s time to start making predictions – about content marketing, of course. Every year, it seems like technology and data dramatically evolves the way that marketers develop content. In 2015, there’s no reason why we shouldn’t expect to see some changes. Here […]

Content Marketing

These days, it’s not hard to find information on content marketing, but have you stopped to think of how much of it is just idle chit-chat? Not all of the nuggets of information you find are diamonds in the rough – some content marketers are just as new to the game as you. That being […]

Content Marketing