Have you taken the time to read through your blog posts lately? If you haven’t, I would venture to guess that all of your posts seem to take on the same monotonous tone and feel. As humans, we are routine in nature, and this applies to the way that we write our content too. So, […]

content marketing

As a consumer, what is your reason for getting online? If you’re like most people, you are using the web to research products and services before making a purchase. As business owners, we focus on SEO to improve how our pages rank in search results. This means publishing high quality content often that is optimized […]

content marketing

Think about all of the time and resources that you dedicate to a well-implemented social media marketing strategy. Now imagine the damage that can be done due to one social  media mishaps made by one of your employees (i.e.: The Chrysler employee that “accidentally” dropped the F-bomb in a company tweet or the Domino’s Pizza […]

reputation management

If you plan on creating high quality content on a regular basis, you need to have an inspirational space to do so. Sometimes sitting at an ordinary desk in a white-walled room simply won’t do. To help boost your productivity and get your creative juices flowing, we wanted to share some helpful tips for creating […]

content marketing

If you think about some of your favorite books from your childhood, what are some of the first ones that come to mind? For me, it would be anything written by Dr. Seuss, from The Cat in the Hat to How the Grinch Stole Christmas. And what I love so much about these books is […]

content marketing

A new year can provide you with a number of ways to challenge yourself, especially when it comes to creating content. Hopefully, you’ve had an opportunity to launch a blog for your business, and perhaps you have even taken the time to integrate SlideShare into your content marketing strategy. Another great way to add some […]

content marketing

As a small business owner, having a successful online presence in an important part of your marketing strategy. A great way to grow your company’s online presence, increase website traffic and gain new customers is creating content – blogging, specifically.  Businesses that blog one to two times per month generate 70% more leads than companies that don’t […]

Writers Block

If you are taking the time to brainstorm content topics that are interesting, relevant, and informative to your target audience, it is likely that you are hoping that this content will also inspire some type of reader engagement to take place. Whether that engagement takes place in the comment section on the blog or under […]

social media marketing

As 2013 comes to a close, you are hopefully in the midst of developing a marketing game plan for a prosperous 2014. For some, this may mean more outbound tactics like prospecting (cold-calling) and paid advertising (Adwords and other cost-per-click models). For others, hopefully this means more proven inbound marketing methods like content marketing and […]

blog writing

With so much emphasis on visual marketing, it is imperative that you incorporate high-quality, captivating images into your content. This may include well designed call-to-action buttons, a detailed infographic that summarizes important facts and statistics into a graphic that flows well, or a brief video that introduces your product or service. There are so many […]

small business internet marketing