The new year is finally here, which means that we are in the midst of goal setting season. As a successful SMB owner, you’ve likely already written down several goals that you want your business to accomplish in 2015. Enhancing content marketing efforts via a business blog to generate more quality leads is one of […]

business blog

You’ve launched a website and have created an active presence for your brand on social media. Isn’t that enough? No, not if you want to truly position your brand as an expert in its industry, give it a voice on the internet, and drive more traffic to your website. A blog can do all of […]

Blog

Do you ever feel like you pour your heart out into your blog posts, but no one is reading them? So many SMB owners vow to start business blogs at the start of a new year, but after seeing that their audience is not interacting with their content, they give up and ditch the blog. […]

business blog

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Trying to handle every aspect of your business blog on your own is probably not the best use of your time. It’s also a quick way to create content that is boring with the same monotonous format. Some of the best advice that you’ll hear from experienced bloggers is to share the workload by letting […]

guest post

After hearing all of the buzz about why you need to start a business blog, you launched your own blog into the blogging stratosphere; however, if you’re like the many SMB owners that come to us for help, the efforts that you’ve made on your own to make your blog successful simply aren’t cutting it. […]

Sweet Leaf Tea Company

If you made the commitment to incorporate a business blog into your content marketing strategy in 2013, chances are that you did so in an effort to drive more traffic to your website. But did you get the traffic that you were hoping for? Chris Drucker recently shared his list of the top 10 small […]

content marketing

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing. ¬†Although this is a grossly simplified breakdown, the […]

content marketing

If you think about some of your favorite books from your childhood, what are some of the first ones that come to mind? For me, it would be anything written by Dr. Seuss, from The Cat in the Hat to How the Grinch Stole Christmas. And what I love so much about these books is […]

content marketing

A new year can provide you with a number of ways to challenge yourself, especially when it comes to creating content. Hopefully, you’ve had an opportunity to launch a blog for your business, and perhaps you have even taken the time to integrate SlideShare into your content marketing strategy. Another great way to add some […]

content marketing