By now you’ve probably heard the statistic that having a business blog leads to 55 percent more website visitors. More importantly, having a business blog can help convert more of those website visitors to customers. Aside from making your brand more visible online via search, blogs can offer other advantages to your business as well; […]

outsource-blog-writing

There’s not a business owner I’ve spoken to in the last year that doesn’t understand the crucial part content is playing in being discovered online. It’s a tremendous feeling as a content marketing professional, knowing we’ve come so far in moving away from the interruption marketing that was so prevalent in businesses of all types […]

blog content creation

If you made the commitment to incorporate a business blog into your content marketing strategy in 2013, chances are that you did so in an effort to drive more traffic to your website. But did you get the traffic that you were hoping for? Chris Drucker recently shared his list of the top 10 small […]

content marketing

It’s Monday morning after an epic weekend and the last thing that you want to do is write content. If you ever run into those moments (and we all do), try one of these 5 proven strategies for curing writer’s block: Start a writing ritual. While this may mean turning on the Miles Davis Pandora […]

content marketing

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing.  Although this is a grossly simplified breakdown, the […]

content marketing

A new year can provide you with a number of ways to challenge yourself, especially when it comes to creating content. Hopefully, you’ve had an opportunity to launch a blog for your business, and perhaps you have even taken the time to integrate SlideShare into your content marketing strategy. Another great way to add some […]

content marketing

Mixing up the types of content that you share on your business blog can help to keep your readers coming back for more, and we recently talked about some of the various formats that you may want to consider using. One of these blogging formats is a list post, which readers typically love because they […]

content marketing

Incorporating a business blog into your content marketing strategy is a great way to increase your brand’s online exposure. Whether you’ve been blogging and creating content regularly for 3 months or 3 years, chances are you’ve picked up some blog subscribers and regular readers. But do you know who these people are? When was the last time […]

content marketing

There is some misconception out there that more content is always better.  Whether it’s the sheer amount of content or the length of a certain piece of content, more is not always better.  When you push the content creation boundaries, you often end up with what is categorized as “fluff.”  Quality over quantity rings true […]

content marketing

As 2013 comes to a close, hopefully you are reflecting on your many successes of the past year and outlining your goals for the new year. Perhaps taking your brand online was a major accomplishment for your business, whether that meant creating a well-designed website or becoming active on social media sites like Facebook and […]

how to create a business blog