No matter how badly you want your audience to click on a link, resist all temptation to use the words “click here” on a link! Why not, you wonder? First of all, the typical internet user today already knows that he or she is going to have to click on a link, so there is […]

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With only 8 seconds to capture your audience’s attention, you better have a killer introduction to make someone want to keep reading. However, if writing isn’t your strong suite, you might get by if you can format your blog posts to appeal to the eye. Taking the time to enhance the appearance of your content […]

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This week I treated myself to a work day spent at my favorite neighborhood coffee shop. I typically work from home, so having the opportunity to be surrounded by an interesting and somewhat quirky crowd definitely helps spark my creativity. While standing in line to fill up my mug, I started talking with a girl that […]

Outsource-Content-Marketing

These days just about anyone can start  blog, but what is the point of maintaining one if no one is reading it? Maybe you’ve been getting some new traffic on your business blog due to your efforts of occasionally sharing your posts on social media. While that’s a positive sign, what are you doing to […]

business blog

If you’re like me, your mind is always running in 15 different directions. In addition to a hectic workday, I’ve got a wild 3 year old and cuddly 6 month old that require my undivided attention, so time management is a must. While you might not be juggling two young kiddos, something tells me that […]

business blog

For many people, the idea of starting a business blog can be incredibly overwhelming. Fortunately, there are a number of user-friendly blogging platforms that can help to simplify the start-up process. Once the blogging platform that best suits your needs is selected, you’ll need to start planning your content strategy. When blogging and creating content […]

business blog

Your website is your calling card for your small business – your chance to make a good first impression. Most customers will search for you online before they ever make contact; and if they don’t like what they see on your site, they may never make contact at all. It is important that you make […]

Possibly the worst (and oddly the best) website ever.

If you made the commitment to incorporate a business blog into your content marketing strategy in 2013, chances are that you did so in an effort to drive more traffic to your website. But did you get the traffic that you were hoping for? Chris Drucker recently shared his list of the top 10 small […]

content marketing

It’s Monday morning after an epic weekend and the last thing that you want to do is write content. If you ever run into those moments (and we all do), try one of these 5 proven strategies for curing writer’s block: Start a writing ritual. While this may mean turning on the Miles Davis Pandora […]

content marketing

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing.  Although this is a grossly simplified breakdown, the […]

content marketing