For many people, the idea of starting a business blog can be incredibly overwhelming. Fortunately, there are a number of user-friendly blogging platforms that can help to simplify the start-up process. Once the blogging platform that best suits your needs is selected, you’ll need to start planning your content strategy. When blogging and creating content […]

business blog

Your website is your calling card for your small business – your chance to make a good first impression. Most customers will search for you online before they ever make contact; and if they don’t like what they see on your site, they may never make contact at all. It is important that you make […]

Possibly the worst (and oddly the best) website ever.

If you made the commitment to incorporate a business blog into your content marketing strategy in 2013, chances are that you did so in an effort to drive more traffic to your website. But did you get the traffic that you were hoping for? Chris Drucker recently shared his list of the top 10 small […]

content marketing

It’s Monday morning after an epic weekend and the last thing that you want to do is write content. If you ever run into those moments (and we all do), try one of these 5 proven strategies for curing writer’s block: Start a writing ritual. While this may mean turning on the Miles Davis Pandora […]

content marketing

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing.  Although this is a grossly simplified breakdown, the […]

content marketing

If you think about some of your favorite books from your childhood, what are some of the first ones that come to mind? For me, it would be anything written by Dr. Seuss, from The Cat in the Hat to How the Grinch Stole Christmas. And what I love so much about these books is […]

content marketing

A new year can provide you with a number of ways to challenge yourself, especially when it comes to creating content. Hopefully, you’ve had an opportunity to launch a blog for your business, and perhaps you have even taken the time to integrate SlideShare into your content marketing strategy. Another great way to add some […]

content marketing

Mixing up the types of content that you share on your business blog can help to keep your readers coming back for more, and we recently talked about some of the various formats that you may want to consider using. One of these blogging formats is a list post, which readers typically love because they […]

content marketing

Incorporating a business blog into your content marketing strategy is a great way to increase your brand’s online exposure. Whether you’ve been blogging and creating content regularly for 3 months or 3 years, chances are you’ve picked up some blog subscribers and regular readers. But do you know who these people are? When was the last time […]

content marketing

There is some misconception out there that more content is always better.  Whether it’s the sheer amount of content or the length of a certain piece of content, more is not always better.  When you push the content creation boundaries, you often end up with what is categorized as “fluff.”  Quality over quantity rings true […]

content marketing