Blogs are just for those that are interested in finding a new recipe or learning about the latest interior design trends, right? While there are a number of blogs on the web that are centered around those two topics, there are so many more reasons why people choose to read a blog. Did you know […]

apartment community

With the enormous selection of free photo editing apps and tools at your disposal online, you don’t have to be an amateur photographer to share some spectacular shots on your business blog. The trouble is finding which editing tools deliver the best results with the least amount of hassle. Outlined below are 4 free photo editing tools […]

photo editing tools

Guest blogging is a tactic that you’ll come across as you expand your marketing strategy, even as a small business owner. That being said, you’ll want to make sure that you’re familiar with the benefits of guest blogging before putting in the effort to do so. What is Guest Blogging? Guest blogging is a simple […]

guest blogging

Today’s consumers have a powerful resource in their back pockets: the internet. If they are considering making a major purchase or have a burning question, you can bet that they are turning to search engine giants like Google for answers. So what does that mean for your HVAC business? Well, aside from having a website […]

HVAC business blog

Somewhere along the line, many business owners developed the misconception that blogging was just something you needed to do for your business. With this mindset, the quality of the content that they churned out or the frequency of how often blog posts were published did not matter. This mentality is why so many business blogs […]

business blog

There is a very good chance that you can relate to the 42 percent of businesses that blame a lack of human resources available as the reason for a poorly executed content marketing strategy. Yes, you know you need to have a business blog, but as a small business owner, that likely means that you’re […]

outsource content marketing

These days it seems that just about every business has a blog, so what are you doing to help your business’s blog stand apart from the crowd? Good blog design is one of the best ways to separate your brand from the competition; however, everyone seems to have an opinion of what a well-designed blog […]

blog design

You’ve launched a website and have created an active presence for your brand on social media. Isn’t that enough? No, not if you want to truly position your brand as an expert in its industry, give it a voice on the internet, and drive more traffic to your website. A blog can do all of […]

Blog

When doing research for this article, I came across hundreds of different tips and tricks for increasing your blog’s conversion rate. One piece of advice really hit home with me, however, and that was to neglect your older, most popular posts. For many business blogs, the highest percentage of post views on a monthly basis […]

conversion rate

How many times have you stumbled across a blog, started reading some of the posts, and found the overall site to be very blah and generic? Having recently gone through the home buying process, I can tell you first-hand that I read a number of realtors’ blogs to get a better feel for them before […]

content marketing