Today’s consumers have a powerful resource in their back pockets: the internet. If they are considering making a major purchase or have a burning question, you can bet that they are turning to search engine giants like Google for answers. So what does that mean for your HVAC business? Well, aside from having a website […]

HVAC business blog

Somewhere along the line, many business owners developed the misconception that blogging was just something you needed to do for your business. With this mindset, the quality of the content that they churned out or the frequency of how often blog posts were published did not matter. This mentality is why so many business blogs […]

business blog

There is a very good chance that you can relate to the 42 percent of businesses that blame a lack of human resources available as the reason for a poorly executed content marketing strategy. Yes, you know you need to have a business blog, but as a small business owner, that likely means that you’re […]

outsource content marketing

These days it seems that just about every business has a blog, so what are you doing to help your business’s blog stand apart from the crowd? Good blog design is one of the best ways to separate your brand from the competition; however, everyone seems to have an opinion of what a well-designed blog […]

blog design

You’ve launched a website and have created an active presence for your brand on social media. Isn’t that enough? No, not if you want to truly position your brand as an expert in its industry, give it a voice on the internet, and drive more traffic to your website. A blog can do all of […]

Blog

When doing research for this article, I came across hundreds of different tips and tricks for increasing your blog’s conversion rate. One piece of advice really hit home with me, however, and that was to neglect your older, most popular posts. For many business blogs, the highest percentage of post views on a monthly basis […]

conversion rate

How many times have you stumbled across a blog, started reading some of the posts, and found the overall site to be very blah and generic? Having recently gone through the home buying process, I can tell you first-hand that I read a number of realtors’ blogs to get a better feel for them before […]

content marketing

Is there a magic word count that you should aim for when writing your blog posts? This is a question that comes up time and time again, so I thought it would be worth it to address it. Somewhere along the line, people became keen on writing the 500 word count blog post. If you […]

in-depth blog posts

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog