Is there a magic word count that you should aim for when writing your blog posts? This is a question that comes up time and time again, so I thought it would be worth it to address it. Somewhere along the line, people became keen on writing the 500 word count blog post. If you […]

in-depth blog posts

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog

Whether you’re an interior designer or a custom furniture maker, your business can greatly benefit from having its own design blog. More and more people are turning to the internet for inspiration and guidance when it comes to design, and your blog can help to share customer testimonials, highlight your portfolio, discuss the latest trends, […]

Design Blog

Do you ever wonder if your business blog is helping is really helping to drive conversions? I think most SMB owners wonder this at one point or another, which is why it’s important that you periodically conduct an analysis of your blog leads. First of all, what constitutes a blog lead? In my opinion, this […]

Converting Leads

If you’ve had a chance to attend any content marketing conferences in 2014, you’ve probably heard an underlying theme: you need to produce high quality content and more of it to drive more traffic to your website. While this seems like a simple enough task, having the extra time to crank out several well-written blog […]

blogging

I asked myself this very question as I spent an afternoon sipping on frozen drinks from the lounge chair of my suburban neighborhood pool. Okay, maybe it wasn’t the Caribbean and there were rowdy and rambunctious kids splashing around, but I can dream, right? I think we all know that Monday morning feeling when all […]

content marketing

No matter how badly you want your audience to click on a link, resist all temptation to use the words “click here” on a link! Why not, you wonder? First of all, the typical internet user today already knows that he or she is going to have to click on a link, so there is […]

anchor text

With only 8 seconds to capture your audience’s attention, you better have a killer introduction to make someone want to keep reading. However, if writing isn’t your strong suite, you might get by if you can format your blog posts to appeal to the eye. Taking the time to enhance the appearance of your content […]

C

This week I treated myself to a work day spent at my favorite neighborhood coffee shop. I typically work from home, so having the opportunity to be surrounded by an interesting and somewhat quirky crowd definitely helps spark my creativity. While standing in line to fill up my mug, I started talking with a girl that […]

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