socialtractWe’re thrilled to announce today that we’ve acquired SocialTract, a content and social media marketing company specifically designed for service companies and small businesses. By combining resources and expertise, this alliance will make our company a leading provider of content and social media marketing services to small-to-medium businesses (SMB) in the United States.

The acquisition fits into DigitalSherpa’s strategy to provide an affordable Internet marketing solution for all types of small businesses. With the purchase of SocialTract, DigitalSherpa adds new relationships in the service industry, primarily with HVAC/HVACR and Home-Medical Equipment businesses.

“What makes SocialTract so attractive to us is how closely aligned our views are on the management of content marketing for SMBs,” states Adam Japko, President of DigitalSherpa. “Having implemented content and social media marketing at over 2,000 small businesses, we recognized the strong ROI that SocialTract provided its clients and how our social media management services could help activate their content further. This acquisition not only substantially expands our client base, but also allows us to bring in talented staff to make us the largest SMB content marketing business in the country.”

Key SocialTract staff will remain to ensure a smooth transition. This acquisition precipitates the upcoming release in a few months of expanded social and web marketing services that will help DigitalSherpa and SocialTract clients achieve new levels of Internet marketing ROI.

Joe Pulizzi, CEO of Z Squared Media LLC, the parent company of SocialTract, Content Marketing Institute and Content Marketing World, adds, “We could not think of a better content marketing business than DigitalSherpa to expand on the progress we established at SocialTract in the HVAC space. DigitalSherpa’s experience with small businesses across many industries, their foray into social media integration, and their approach to ROI is the next step for current and future SocialTract clients. It was a priority of mine to find a company like DigitalSherpa that understands content marketing at its most advanced levels, adds value to our clients, and gives the team that helped build SocialTract a positive professional environment.”


About Chris Vaughn

Chris builds, manages and executes inbound lead generation programs and is responsible for new business development and partnership with a focus on growing a brand. In the past, Chris was the Managing Editor at Bluff Media LLC and graduated from Oglethorpe University in 2005. In his spare time, Chris helps run a growing fantasy sports website and hangs out with his dog, Ace.