What are we to do as social media slowly takes over the world? You treat it like any other pandemic and learn as much as you can about it, before it consumes you and all that you know. That may be reaching a bit, but making an impact is key. Is that statement that exaggerated? According to The Social Skinny, “Ninety-three percent of U.S. adult Internet users are on Facebook” and “eighty percent of active Internet users visit social networks and blogs.”
As purveyors of content, it’s our job and purpose to reach those percentages. It can definitely be difficult to do just that, but the more time you spend getting to know the best practices of social media, the better your results. And as DigitalSherpa becomes a major player in the field of online content and social media marketing, learning about components that are relevant to the industry is of growing importance. Attending conferences and seminars is one way that we can gather information to bring back home with us and in turn optimize the services we give to our clients—as well as to keep up with Internet marketing and social media tactics that seem at change at mach speeds!
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