Well, folks. No surprise here. Google has changed its search engine algorithm yet again, and this time its to give preference to mobile friendly web design. The change to the algorithm is effective today (April 21st) and will factor in the following criteria when ranking your website: Has your overall website design been optimized for […]

google mobile update

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

Facebook. Twitter. Pinterest. LinkedIn. Google+. Instagram. And the list goes on. As a business owner that understands the importance of being active on social media, how in the world will you find the time to keep up? Fortunately, there are a number of social media management tools that can make it easier to juggle an […]

social media management 2

Small business owners often have their work cut out for them in terms of marketing, especially on a local scale. If there happens to be stiff competition in the area, it can be even more challenging to get the word out about a business online. However, the Internet can be a powerful tool for entrepreneurs […]

small business website

Your ROI is based on the effectiveness of your content marketing strategy, and there’s no better way to assess it than through Google Analytics. Whether your main KPI is your conversion rate, number of downloads, or bounce rate, Google Analytics can help you identify problem areas in your marketing plan. But how much do you […]

Google Analytics

There is a very good chance that you can relate to the 42 percent of businesses that blame a lack of human resources available as the reason for a poorly executed content marketing strategy. Yes, you know you need to have a business blog, but as a small business owner, that likely means that you’re […]

outsource content marketing

Do you ever wonder why you aren’t earning a huge following on social media when other brands are? So many brands make the mistake of thinking that because they’ve launched their businesses on social media sites, the fans will immediately trickle in. Instead, you need to give your fans a reason to “like” your Facebook […]

social media marketing

If you can build a memorable brand, you have the ability to gain mindshare from your audience, therefore resulting in more referrals and closed business. That is, of course, assuming that you’ve created a positive lasting impression of your brand in your audience’s minds. Social media has quickly become an invaluable tool for helping brands […]

build a memorable brand

The holiday shopping season to be approaching at lightening speed. Do you feel confident that your current email marketing strategy is strong enough to captivate these hungry consumers? When looking back at data from the most popular frugal shopping holidays of 2013 (Black Friday and Cyber Monday), marketers learned the following: Email open rates from smartphones […]

holiday email marketing

Operating a small business is no easy task, and it can become even more complicated as you look to market your new company. These days, there are multiple ways to get the word out about a new business, and social media is a big one. However, not all small business owners are prepared to take […]

social networks