What part of the online marketing equation has you stumped? SEO? PPC? Blogging? Local business listings? Ask me. What specific social media marketing network keeps you up at night? Is it Facebook? How about Twitter? Instagram? I can help. What the heck do all these statistics, data points, and analytics actually mean? Let me clarify. […]


Have you taken the time to read through your blog posts lately? If you haven’t, I would venture to guess that all of your posts seem to take on the same monotonous tone and feel. As humans, we are routine in nature, and this applies to the way that we write our content too. So, […]

content marketing

Smartphones, social networking platforms and tablets are all changing the way that marketers do business. The industry is constantly evolving, which highlights the need to adapt. As the second half of 2014 rolls out, here are some of marketing trends that you’ll want to take into consideration. 1. Google Plus is growing in popularity. Although […]

4 marketing trends for 2015

This week I treated myself to a work day spent at my favorite neighborhood coffee shop. I typically work from home, so having the opportunity to be surrounded by an interesting and somewhat quirky crowd definitely helps spark my creativity. While standing in line to fill up my mug, I started talking with a girl that […]


Since our last few marketing reports and templates were so popular, we wanted to create an even more detailed offering. This marketing report template is perfect for both marketers and business owners looking to track past & future marketing successes, all while measuring the overall performance of each marketing channel. This free, detailed marketing report […]

DigitalSherpa Organic Traffic Growth

Too many SMB owners put off starting a business blog because they feel that they don’t have the skills and resources to create and maintain one. Are you in this predicament as well? If so, read on. If you simply don’t feel comfortable with establishing a blog, using a blogging platform, or creating blog content, […]

content marketing agency

We all have our embarrassing moments from time to time, but nothing is worse than when it’s broadcasted to the entire social media world. Maybe your most embarrassing social media status update was due to you misspelling a word, or posting on #MotivationMonday late Wednesday night. We’ve all been there, and while that’s obviously not […]

social media marketing

If the answer is no, should your business have its own mobile app? This is a question that many SMB owners are asking themselves as they are trying to find more effective ways to reach the growing number of consumers that rely heavily on their mobile devices. Did you know that 56 percent of American […]

mobile marketing

Since 1887, coupons have been an essential resource in the marketer’s toolbox. Over the years, they have been used with great success (and sometimes horrible failure) by countless organizations throughout the world. Yet, after suffering a notable decline in recent decades, coupons have suddenly boomed in the digital landscape, as social websites establish innovative ways […]


Please join DigitalSherpa and wellness marketing expert Mark A. Mckenney for our latest Free Webinar: “Digital Marketing for the Spa, Health, & Wellness Industry Webinar” From print to multi-media, the way to market your business is ever-changing. Everyone keeps telling you that you must be engagement in social media to grow your business. While this […]

Spa Webinar Graphic