Your company has a Facebook, Pinterest, Twitter, LinkedIn and Instagram account – every social networking platform under the sun – but all of your profiles are duds. You haven’t seen your following grow in weeks, and no one out there is sharing your content. What gives? There are a couple of reasons why your social […]

dead-social-media

Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media

Your company’s website is finally up and running. The blog is gaining traction and your Facebook and Twitter feeds are gaining likes and followers at warped speed. People are actually engaging with your brand online and you’re ecstatic, until you see… THE NEGATIVE COMMENT. You’ve seen the social media faux pas of many brands, and […]

dont do it!

Say goodbye to lengthy, boring videos – Vine can pack a punch in six seconds. This app, which has grown in popularity since its humble beginnings in 2012, allows users to create six-second-long video clips that inspire, entertain and draw laughter. Now property of Twitter, Vine has become the hottest way to microblog on the […]

Small business Vine

The hashtag has become more than just a Twitter tool. As more people flock to social networking websites to sound off, the hashtag has become an essential part of making sure that your voice is heard. Whether you’re using a social platform for marketing purposes or personal reasons, you need a hashtag to verify your […]

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Facebook is constantly enhancing its site to be more friendly to businesses that are using the social media outlet to market their brands. First of all, have you taken the time to make yourself familiar with Facebook Insights? If not, you need to stop what you’re doing and check this analytics tool out. It offers […]

Facebook marketing

We all have our embarrassing moments from time to time, but nothing is worse than when it’s broadcasted to the entire social media world. Maybe your most embarrassing social media status update was due to you misspelling a word, or posting on #MotivationMonday late Wednesday night. We’ve all been there, and while that’s obviously not […]

social media marketing

Who says you can’t buy your friends? In the world of social media, this has become a very common practice as it seems the more “friends” and followers that you have on sites like Facebook, Twitter, and Instagram helps to solidify your brand as a reputable and respectable one. With ads offering 1000 Facebook “likes” […]

social media marketing

Social media marketing might seem like a waste for small businesses, but the fact of the matter is that networking can do wonders for any company, regardless of size. Whether you own an online retail shop or you have a startup software company, there are benefits to creating a social media marketing strategy. Here are […]

Facebook marketing

My husband and I were just at the lake over the weekend with some family friends, and somehow we got to talking about what my job as a social media specialist is all about. My friend’s father preceded to tell me that he had been running a successful business for the past 40 years without […]

social media marketing