We’ve talked about how LinkedIn is a powerful social media marketing tool for positioning your brand as an influencer in your industry, but did you know that LinkedIn now has an influencer platform that is open to the public? By taking advantage of LinkedIn’s influencer platform, you have the ability to write and publish posts […]

LinkedIn's Publishing Platform

If you spend any time on social media, then you’ve definitely taken note of the popular #tbt hashtag, otherwise known as Throwback Thursday. Maybe you’ve taken advantage of this trending hashtag in your personal life by sharing some sort of funny image on a Thursday from your past, but what about your business’s social media accounts? […]

throwback thursday

There are plenty of great events each year that allow social media and digital marketers to connect, but it can be tough to choose which ones to attend. Here are ten of the top social media marketing conferences and digital marketing events to help you learn about industry trends and also network in your field. 1. Social […]

Social Media Marketing Conferences 2015

You probably know a thing or two about marketing your business on Twitter, but have you taken advantage of Twitter chats? What is a Twitter Chat? A Twitter chat is an online conversation based around a unique hashtag. If you’ve never participated in a Twitter chat before, I suggest you get a feel for how […]

Twitter chat

If you’re reading this article, I’m assuming you’ve already downloaded our free ebook that shares 55 ways to increase engagement on Facebook and are looking for more tips, right? If you haven’t already, download it now! So, if you’re looking to give your Facebook marketing efforts a boost for the new year, here are 3 […]

Facebook Fan Engagement

Why does your audience go on Pinterest in the first place? To be inspired? To learn useful tips for DIY projects? If you’ve already created a Pinterest profile for your business, I highly encourage you to check out Pinterest Analytics to see how your audience is interacting with your pins. So once you have a […]

pinterest

I have no doubt you are familiar with Gmail or the Google search engine itself. But what about using the internet giant’s social media site, Google+? With more than 150 million active monthly users and nearly 50 percent of users that use the site daily, it’s no wonder that businesses are wanting to use Google+ […]

Google+ marketing

If you’re like most business professionals, one of the first things that you’ll do upon returning to your desk from a networking event is to look up the people that you met on LinkedIn. And what happens when someone is nowhere to be found on this social media site? He or she probably instantly loses […]

LinkedIn Marketing

Do you ever wonder why you aren’t earning a huge following on social media when other brands are? So many brands make the mistake of thinking that because they’ve launched their businesses on social media sites, the fans will immediately trickle in. Instead, you need to give your fans a reason to “like” your Facebook […]

social media marketing

If you can build a memorable brand, you have the ability to gain mindshare from your audience, therefore resulting in more referrals and closed business. That is, of course, assuming that you’ve created a positive lasting impression of your brand in your audience’s minds. Social media has quickly become an invaluable tool for helping brands […]

build a memorable brand