Social media marketing might seem like a waste for small businesses, but the fact of the matter is that networking can do wonders for any company, regardless of size. Whether you own an online retail shop or you have a startup software company, there are benefits to creating a social media marketing strategy. Here are […]

Facebook marketing

My husband and I were just at the lake over the weekend with some family friends, and somehow we got to talking about what my job as a social media specialist is all about. My friend’s father preceded to tell me that he had been running a successful business for the past 40 years without […]

social media marketing

Hosting an event is an effective way to give your business a boost, but we all know that it takes both time and money to pull a successful event off, which are two things that we don’t always have. For your next event, put your money towards renting a great venue or hiring an engaging […]

Hand holding a megaphone promotion social media icons. Concept c

Many online marketers treat content marketing separately from social media marketing. They develop strategies for their blog that is completely different from their social media channels with the idea that the rules for engagement are different for each. To some extent, that is true. The way you engage on Twitter is even different from the […]

blog content creation

Social media seems easy: you just write a couple of short updates and wait for the ‘likes’, ‘comments’, ‘clicks’, and ‘shares’ to start rolling in. But that’s a more personal social media approach.  You post a pic of your new baby/engagement ring/car/etc. and you’re flooded with notifications from friends proclaiming their love for you and […]


So you introduced your business to the social media marketing world through Facebook, and then you eventually branched out to Twitter. After hearing about all the buzz with Pinterest, you decided to check that site out too. And, you can’t really call yourself a business professional without being on LinkedIn, so you started networking through […]

social media marketing

Social media is an essential piece of your online marketing strategy. But for many business owners, it’s an area of the marketing mix that is often the most difficult to handle themselves.  The social media world is very fast-paced, with new updates, features, functionality, and best practices rolling out each and every day.  Even when […]

Social media management

Social media continues to be a powerful way to connect with your customers and to create more exposure for your brand. With the right social media marketing strategy, you can create top of mind awareness, attract new customers and nurture loyalty in the customers you already have. With the right strategy, you can encourage meaningful […]

Don't be boring on social media

Did you ever think that you could learn a thing or two from the likes of Kim Kardashian? Probably not…well, at least not admittedly.  But, I’ll admit, some of the most followed celebrities on social media today actually do have some good knowledge to pass along to business owners that are looking for unique ways […]

social media marketing

Please join DigitalSherpa and marketing expert, Krista Neher, for our latest Free Webinar: “Visual Social Media Marketing for your Small Business” With the rise in popularity of image rich platforms, such as Pinterest and Instagram, the past year, it’s no secret visual marketing is an incredibly powerful tool. Considering that 90 percent of the information that […]

Visual Social Media