Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates

While it’s hard to believe, Halloween is just around the corner. There is something about this time of year that everyone seems to look forward to, whether it be sipping on pumpkin spice lattes or welcoming the cooler fall temperatures. With so much festive excitement in the air, does your brand have a plan to […]

Halloween Marketing

We’ve talked a little bit about how brands of all sizes are embracing Instagram and some of the unique and quirky ways that they are earning followers on this photo and video-sharing social media site. One of the main reasons Instagram appeals to so many SMB owners is that it provides them with an opportunity to present […]

instagram marketing

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

While I’m not the proudest to admit this, I have gotten on the selfie bandwagon lately. Whether my husband and I are out for a date night (which is a rare occasion these days with two babes in the house) or the kids and I are cuddled up together on the couch, you can bet […]

social media marketing

Newsflash: Just because your business has a Facebook account doesn’t classify your brand as digital. Launching your brand on social media, however, is a start. In an age where everything seems to be digitalized, from shopping for the perfect gift to ordering a pizza, your business has the potential to grow leaps and bounds simply […]

local business listing service

How much time are you currently dedicating to social media marketing? If you’re a typical small business, you’re probably spending a minimum of 6 hours each week working on your social media strategy. When you think about it, that’s nearly an entire work day spent browsing through the likes of Facebook, Twitter, Pinterest, and more! […]

social media marketing

Think about the last conference that you attended. I would be absolutely shocked if it didn’t have some type of social media element tied to it, whether the event was heavily marketed on sites like Facebook and Twitter leading up to the conference or perhaps even had its own custom hashtag. While Twitter and Facebook […]

Instagram Marketing

Your company has a Facebook, Pinterest, Twitter, LinkedIn and Instagram account – every social networking platform under the sun – but all of your profiles are duds. You haven’t seen your following grow in weeks, and no one out there is sharing your content. What gives? There are a couple of reasons why your social […]


Being a 30 something woman, my personal Facebook newsfeed could better be described as ‘BabyBook’. Nearly every image in my newsfeed seems to be of a gorgeous family doting on their newest addition or photogenic toddlers that are perfectly groomed and wearing coordinating smocked outfits on the beach at sunset. My younger and slight more […]

social media