Do you ever wonder why you aren’t earning a huge following on social media when other brands are? So many brands make the mistake of thinking that because they’ve launched their businesses on social media sites, the fans will immediately trickle in. Instead, you need to give your fans a reason to “like” your Facebook […]

social media marketing

If you can build a memorable brand, you have the ability to gain mindshare from your audience, therefore resulting in more referrals and closed business. That is, of course, assuming that you’ve created a positive lasting impression of your brand in your audience’s minds. Social media has quickly become an invaluable tool for helping brands […]

build a memorable brand

Let’s be honest. You would not have launched your brand on social media or spent countless hours writing high quality content for your business blog if you wanted to keep things under wraps. Online marketing is definitely not the time to play modest. You want your content to be seen, read, and digested by as many people […]

social media shareworthy

As an SMB owner, the lines are often blurred between your personal and professional life. The same could be said for the Facebook pages of entrepreneurs. Take my mom, for example. She has been a successful real estate agent in the Atlanta area for nearly 25 years, and until recently, she used her personal Facebook […]

business facebook page

If you’re like the typical small business, you’re probably active on at least 6 different social media channels. That means if you’re making the commitment to do social media marketing the right way, you without a doubt are spending a lot of time on these social networking sites. Fortunately, there are a number of free […]

social media tools

It’s hard to believe that November is already here, and aside from the Thanksgiving holiday that is rapidly approaching, many eager holiday shoppers already have two very important dates on their calendar: Black Friday (November 28th) and Cyber Monday (December 1st). With that being said, the time to unleash your Black Friday and Cyber Monday […]

holiday marketing tactics

I was fortunate to snag a great job right out of college with a Fortune 500 company that had a phenomenal management training program. While I didn’t know much about the company prior to starting there, you better believe I breathed its culture morning, noon, and night as I went through six months of intensive […]

brand advocates

Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Although there are a few extremists that get on the bandwagon in early October, for most marketers, Halloween marks the start of the holiday season. This year, more than ever, social media will prove to be an extremely powerful tool for getting people excited about the holidays. Is your business ready for the holiday marketing […]

holiday social media marketing

Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates