There are several benefits to hiring a social media company, especially if you happen to be in charge of operating an apartment complex. As you know, there are several responsibilities that come with managing an apartment community. In between these duties, taking care of your social media accounts can be daunting. Here are five big […]

social media company

As a Social Media Intern (and Millennial), I have always been fascinated by the power of social media and its effect on marketing, self-esteem and the influx of Twitter followers Kim Kardashian gets after posting a selfie. But today, let’s just focus on that “marketing” bit. Interning at DigitalSherpa has given me the opportunity to see […]

My corner of the world at DigitalSherpa

As a property manager or owner of a multifamily property, resident retention is something that is constantly on your mind. Have you considered using social media marketing as a way to bring your apartment community together? While you might think of social media as a way to promote your apartment community, it can prove to […]

social media marketing

Surprisingly, many people don’t seem to grasp the networking potential that LinkedIn can provide. While this social media site was designed to connect professionals with each other, it’s purpose extends far beyond creating awareness for prospective job opportunities. As the owner or manager of an apartment community, you can benefit greatly from having an active […]

apartment community linkedin

Have you been tossing around the idea of launching your apartment community on social media, but just haven’t gotten around to it yet? Considering that 74 percent of online adults use social media, having a presence on popular social networking sites such as Facebook and Twitter can be a very effective way to create awareness […]

social media

Regardless of the size of your business or the number of social media channels that you use, social media management can be difficult to juggle. And if you’re like most business owners, keeping your social media strategy organized is the biggest challenge. Between running social media promotions, creating and scheduling engaging content for various social […]

social media management

Growing awareness of your small business is essential to finding revenue and success. Social networks such as Facebook and Twitter can help you showcase your products and services, but how do you use them effectively? Luckily, there is a social media company out there waiting to help you market your small business on these websites. […]

social media company

Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list […]

best social media marketing conferences

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

Whether you’re browsing through your social media newsfeed, attending a work conference, or watching reality TV, it’s impossible to miss the use of hashtags. As a marketer, you simply can’t afford to not take advantage of the hashtag as it has the potential to significantly expand the reach of your content, create awareness of your […]

hashtag