One of the oldest marketing tricks in the book for earning your audience’s undivided attention is to tell a story, and social media is helping brands do this better than ever. While Facebook’s timeline feature may be the first thing that comes to mind when sharing your brand’s story with your social network, I encourage […]

pinterest marketing

Why does your audience go on Pinterest in the first place? To be inspired? To learn useful tips for DIY projects? If you’ve already created a Pinterest profile for your business, I highly encourage you to check out Pinterest Analytics to see how your audience is interacting with your pins. So once you have a […]

pinterest

Have you been on Pinterest lately? If so, you’ve been exposed to Pinterest’s Smart Feed, which is a brand new algorithm that Pinterest uses to rank your content. There are 2 key areas that this new algorithm takes into account when ranking your content: 1. Quality of the Pin The pins that get the most […]

Processed with VSCOcam with f2 preset

These days there are so many different social media platforms that you can use to market your brand online. We’re all familiar with Facebook and Twitter; however, when it comes to Pinterest, some of us are  at a loss of how to go about reaching our audiences on this site. While you might not feel […]

pinterest marketing

A picture can speak a thousand words, and Pinterest has grown in popularity through this single concept. The photo-hosting website continues to attract people who have a love of pictures, as well as marketers who believe in the power of visual content. However, Pinterest has expanded its offerings in recent months to appeal to those […]

Pinterest

It’s no secret Pinterest is my absolute, favorite social networking site. Between the numerous articles, ebooks and webinars I’ve published regarding Pinterest, I have an obvious passion for this platform. And, given that Pinterest is the third most popular social network, it seems like the rest of the world loves Pinterest as well. That being said, here are 5 easy ways […]

pinterest

Pinterest may seem like just another website where people can go to show off their interests through photos, but it’s becoming a powerful marketing tool. Recently, Pinterest revealed a Guided Search feature that allows users to search for posts on everything from decorating ideas to dinner meals. In turn, the website has made it easier […]

Pinterest

Pinterest has proven to be one of the most effective social media sites for driving traffic to your site. To be successful on the network and to attract the largest amount of traffic possible, you must create a large number of boards with a lot of pins. You want to turn your Pinterest board into […]

Pinterest

Pinterest remains one of the dominant social networks, while offering online marketers a unique way to promote their brands. Not only do marketers have the opportunity to connect with more people on Pinterest, but they also have more opportunity to rank their sites as a result of image search. In order to get the most […]

Keep Calm and Pin On

Even if you aren’t in a ‘beautiful’ or ‘creative’ industry, Pinterest can still be one of your most powerful social media marketing resources out there. Don’t let your lack of unique photos or graphics keep you from this booming social network.  Chances are your competitors have the same apprehension surrounding Pinterest; so, get ahead of […]

pinterest marketing