The secret is out. Pinterest is an incredibly powerful channel for marketing your business, which is why so many businesses are flocking to this social media site. Because of this, Pinterest has made several enhancements to its social networking site to make it easier and more user-friendly for businesses to embrace this marketing tool. One […]

Pinterest Group Boards

If you have a small business, you know how important it is to get the word out about your goods and services. Some social networks may be more helpful to you than others, especially if your products qualify as eye candy. Take Pinterest, for example. This social website allows users to “pin” photographs of eye-pleasing […]

pinterest analytics

A large part of successfully launching your business on Pinterest is to create boards which will help to drive more traffic to your website and boost awareness of your brand. Are you currently strategic with the way that you create your Pinterest boards? If you could use some immediate improvement in this area, here are 3 […]

Pinterest Board Strategies

One of the oldest marketing tricks in the book for earning your audience’s undivided attention is to tell a story, and social media is helping brands do this better than ever. While Facebook’s timeline feature may be the first thing that comes to mind when sharing your brand’s story with your social network, I encourage […]

pinterest marketing

Why does your audience go on Pinterest in the first place? To be inspired? To learn useful tips for DIY projects? If you’ve already created a Pinterest profile for your business, I highly encourage you to check out Pinterest Analytics to see how your audience is interacting with your pins. So once you have a […]


Have you been on Pinterest lately? If so, you’ve been exposed to Pinterest’s Smart Feed, which is a brand new algorithm that Pinterest uses to rank your content. There are 2 key areas that this new algorithm takes into account when ranking your content: 1. Quality of the Pin The pins that get the most […]

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These days there are so many different social media platforms that you can use to market your brand online. We’re all familiar with Facebook and Twitter; however, when it comes to Pinterest, some of us are  at a loss of how to go about reaching our audiences on this site. While you might not feel […]

pinterest marketing

A picture can speak a thousand words, and Pinterest has grown in popularity through this single concept. The photo-hosting website continues to attract people who have a love of pictures, as well as marketers who believe in the power of visual content. However, Pinterest has expanded its offerings in recent months to appeal to those […]


It’s no secret Pinterest is my absolute, favorite social networking site. Between the numerous articles, ebooks and webinars I’ve published regarding Pinterest, I have an obvious passion for this platform. And, given that Pinterest is the third most popular social network, it seems like the rest of the world loves Pinterest as well. That being said, here are 5 easy ways […]


Pinterest may seem like just another website where people can go to show off their interests through photos, but it’s becoming a powerful marketing tool. Recently, Pinterest revealed a Guided Search feature that allows users to search for posts on everything from decorating ideas to dinner meals. In turn, the website has made it easier […]