Wait, what? What do YOU mean no one cares about my website design? Such a bold claim from a web developer, right? Here’s why you should stop caring about your website design. Let me add some further confusion: a website’s design is actually important. What’s not important is how much you value your sites worth, […]


Effective call to action buttons perform actions across the web. Are your buttons performing the correct actions? Do you even have buttons or call-to-actions? Where do they go? Let’s explore implementing these links / actions and where they should go. While developing the new DigitalSherpa website, we needed to implement multiple call-to-actions, or CTAs, across […]

Most of Our Contact CTAs Do Not Force the Visitor to Leave the Page

Considering that 61 percent of Internet users throughout the world will research a product online before making a purchase, your business needs to have an online presence to tap into this group of informed consumers. There is a difference, however, in simply launching your brand online and truly marketing your brand online. For those focusing […]

Content Marketing Conversion Funnel

It’s a new year and with it comes new budgets, new strategies, and the potential for the same web headaches of 2013. New leads are important to any business, and your website is a great source of lead generation – but are you seeing the results you expected? If not, I’d like to give you […]

The Google Analytics Homepage

Why should email be such a critical component of your inbound marketing strategy? Well, considering that 91 percent of consumers check their email at least once per day should tell you something. There is a big difference though between sending out a mass email blast to just anyone and sending out a more targeted email […]

email marketing

Think about some of the best designed web pages that you have visited. If you need some examples, HubSpot recently shared the key elements that every website should have.  When taking a moment to explore these sites, you will notice that one of the most important elements on every website is a lead generation form […]

lead generation form

We talk a lot about calls-to-action (CTAs) on our blog, and rightfully so. If you’re creating content and neglecting to include a CTA, you’re without a doubt missing out on opportunities to move qualified leads through your sales funnel. As you can imagine, CTAs come in all shapes and sizes, so it’s important to know […]

CTA Tools

Do you want to be more intentional with the content that you create for your business, resulting in more quality leads and closed sales? Then you need to utilize good call to action buttons in your content! In order to capture your audience’s attention and encourage them to click on your call-t0-action buttons, they need […]

best call to action buttons

In our Ultimate Checklist for Editing Content, we discussed the importance of including a call-to-action in every piece of content that you publish. Best defined, a call-to-action (often abbreviated CTA) could be an image or text that prompts a reader to take some type of action, whether it be clicking on a link, signing up […]

Increase conversion rates

After recently attending Hubspot’s Inbound ’13 in Boston, we wanted to share some of the awesome landing page optimization tips that we learned from Lucy Orloski.  For a full wrap-up, check out this awesome post from Dan Leibson. What is a Landing Page? In short, a landing page is a stand-alone page on your website […]

social media marketing