When Facebook was first launched in 2004, it was strictly for college students to connect with one another. When the social media site began welcoming users without college email addresses in 2006, companies viewed Facebook as a distraction to their employees in the workplace. Today, 10 year’s since Facebook’s inception, the site has become an […]

facebook

As an SMB owner, the lines are often blurred between your personal and professional life. The same could be said for the Facebook pages of entrepreneurs. Take my mom, for example. She has been a successful real estate agent in the Atlanta area for nearly 25 years, and until recently, she used her personal Facebook […]

business facebook page

Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

So you’ve developed a strategy to make your brand more likable on Facebook and have earned a healthy base of followers. While this is great, you have to consider that your fans are probably choosing to follow some of their other favorite brands on Facebook as well. This means that the competition is fierce for […]

facebook marketing

Paying to advertise on Facebook is nothing new, but the rising cost of ads may soon make it more difficult for small businesses to thrive on the site. Specifically, marketing teams that have a limited budget might need to look elsewhere to gain a presence in the social networking world. In July, Facebook revealed that the […]

Chart on Cost to reach 1000 people via online advertising

Social media is a great forum for sharing exciting news about your business and industry; however, with each status update or image that you share, you walk a fine line between a socially acceptable post and an incredibly obnoxious one. I guarantee that you’ve pinpointed a few “friends” that are constantly using Facebook to push […]

facebook marketing

Facebook is constantly enhancing its site to be more friendly to businesses that are using the social media outlet to market their brands. First of all, have you taken the time to make yourself familiar with Facebook Insights? If not, you need to stop what you’re doing and check this analytics tool out. It offers […]

Facebook marketing

Let’s face it, Facebook has changed. No longer can business page owners expect a ton of natural engagement – well, at least not without paying for it. But that’s OK! Here’s why… Facebook advertising is one of the most affordable and effective platforms for small businesses. Not to mention, with a little help & patience, […]

Facebook-advertising-101

Sometimes it feels like Facebook is a popularity contest where everyone is striving to get more likes, comments, and shares on their posts. I think it’s human instinct to periodically look back at your Facebook status updates throughout the day to keep tally of how many likes your post is generating. It’s our egos fault! I’m […]

Facebook marketing