We’ve talked about LinkedIn groups and how they can be a powerhouse for raising brand awareness and positioning you as an authority in your industry. But did you know that you can use this same strategy on Facebook via Facebook groups? As you can imagine, there is such a diverse selection of Facebook groups to […]

Facebook Groups

If you’re interested in integrating Facebook into your marketing campaign, you’re not alone. Many small business owners turn to social media for marketing purposes because it’s one of the most cost-effective ways to get the word out about their goods and services. Now, Facebook is trying to make its website easier for marketers to use […]


If you’re reading this article, I’m assuming you’ve already downloaded our free ebook that shares 55 ways to increase engagement on Facebook and are looking for more tips, right? If you haven’t already, download it now! So, if you’re looking to give your Facebook marketing efforts a boost for the new year, here are 3 […]

Facebook Fan Engagement

Even though you may have taken the time to create a business Facebook page for your HVAC company, that doesn’t necessarily mean that you are active on the social media site. The most successful businesses on Facebook continue to find creative ways to engage their audiences and call attention to their brands. Here are 3 […]

hvac marketing

When Facebook was first launched in 2004, it was strictly for college students to connect with one another. When the social media site began welcoming users without college email addresses in 2006, companies viewed Facebook as a distraction to their employees in the workplace. Today, 10 year’s since Facebook’s inception, the site has become an […]


As an SMB owner, the lines are often blurred between your personal and professional life. The same could be said for the Facebook pages of entrepreneurs. Take my mom, for example. She has been a successful real estate agent in the Atlanta area for nearly 25 years, and until recently, she used her personal Facebook […]

business facebook page

Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Facebook made its first appearance when I was a junior in college, when you still needed to have an email address from a school that had signed up to be on Facebook in order to be active on the social media site. I guess it gave us a false sense of security because my friends […]

Facebook Privacy

So you’ve developed a strategy to make your brand more likable on Facebook and have earned a healthy base of followers. While this is great, you have to consider that your fans are probably choosing to follow some of their other favorite brands on Facebook as well. This means that the competition is fierce for […]

facebook marketing

Paying to advertise on Facebook is nothing new, but the rising cost of ads may soon make it more difficult for small businesses to thrive on the site. Specifically, marketing teams that have a limited budget might need to look elsewhere to gain a presence in the social networking world. In July, Facebook revealed that the […]

Chart on Cost to reach 1000 people via online advertising