Facebook is constantly enhancing its site to be more friendly to businesses that are using the social media outlet to market their brands. First of all, have you taken the time to make yourself familiar with Facebook Insights? If not, you need to stop what you’re doing and check this analytics tool out. It offers […]

Facebook marketing

Let’s face it, Facebook has changed. No longer can business page owners expect a ton of natural engagement – well, at least not without paying for it. But that’s OK! Here’s why… Facebook advertising is one of the most affordable and effective platforms for small businesses. Not to mention, with a little help & patience, […]


Sometimes it feels like Facebook is a popularity contest where everyone is striving to get more likes, comments, and shares on their posts. I think it’s human instinct to periodically look back at your Facebook status updates throughout the day to keep tally of how many likes your post is generating. It’s our egos fault! I’m […]

Facebook marketing

With over a billion users each month, Facebook represents one of the biggest potential audiences available to marketers. Over the past several years, many companies have recognized the importance of using this enormous social media site to their advantage. Facebook and other social media sites require a unique approach, as opposed to more traditional types […]

55 More Ways to Boost Engagement on Facebook COVER

Social media is always changing. Whether it’s a new Twitter feature or an entire redesign from Facebook, both consumers and businesses are constantly faced with an ever-changing social landscape. With these environment changes come behavior changes.  Some for the better, and some for the worse. As a business owner trying your hand at social media […]

follow me on Twitter

Now that you’ve built a loyal group of followers that “like” your Facebook page, you need to attract their interest if you want to drive traffic to your site. The importance of engaging content that’s compelling and educational is central to any inbound marketing strategy, and it’s certainly true for your company’s social media presence. […]

facebook marketing

Building a huge following on social media can be a great way to connect with your customers or potential customers. However, if they are not engaged, having such as a huge audience would be like telling jokes in a packed arena only to hear a smattering of applause – or even no applause at all. […]


It’s no surprise social media giant, Facebook, is capitalizing on the huge success video marketing has experienced in recent years by adding video advertising options. As we’ve recently covered, incorporating video into your existing online marketing mix can yield great results for your small business. If you aren’t sure where to start, I recommend you […]


Whether you’re aware of it or not, the key metric that your Facebook marketing success may hang on is something called your “reach.” More specifically, your Facebook reach. But what exactly does this mean and why should it matter to page owners and marketers? When we refer to Facebook reach, we are talking about the number […]

Facebook marketing

As an apartment community or property manager marketing your business, your most common objectives are to create awareness for your property, expand your online reach, and build an online community that mimics your offline property. One way to accomplish this is to increase your focus on social media marketing; most specifically…Facebook.  Your business’s Facebook page […]