As a marketer, it’s your job to convey your company’s message to your prospects. That being said, you can easily get stuck in a rut if you’ve been telling the same story to your audience for months. Even worse, you could be boring your target buyer persona to tears, which may hurt your chances of […]

blog storytelling tips

Your content is the most important element of your website. Without the right content marketing strategy, your website will never reach its full potential. You’ll never get the full traffic you could have, and you’ll never get the exposure you could have. Creating a successful content marketing strategy isn’t easy. The right plan includes the […]

Content-strategy

Creating a successful content marketing plan requires coming up with consistent and interesting content that your readers will find both engaging and informative. It also requires that you keep an eye on your competitors so that you can create content that is distinct from theirs and can make sure you are part of any popular […]

Alltop.com

You can study writing for years to learn how to create great content. You can learn about a variety of techniques to attract and engage readers, from creating eye-grabbing headlines to writing an effective lede to using a variety of creative techniques like metaphor or alliteration. Above all other techniques you may learn, creating stories […]

U.S. Soccer Most Important Goals of All Time

My husband and I bought a “new” house a few months ago, and by “new” I mean it is new to us.  Even though the house is only 20 years old, it was in need of several immediate repairs when we purchased it, from a new roof to a fresh paint job inside and out. […]

Younghouselove.com

I’ve been writing blog content for SMB owners for the past 3 years, and one of the bigger challenges of my job is coming up with topics to write about that are not only relevant to my clients’ audiences, but cover subjects that are genuinely interesting and add value as well. If you currently write […]

content marketing

When you establish a presence on social media, your goal is likely to be to gain more exposure for your brand, to get more traffic to your website, or even to boost your search engine optimization. However, when people choose to follow you on social media, their goal is much different. They want to get […]

Chart showing why people follow brands on Facebook

Normally when we’re asked about hot content topics like politics, we advise you to avoid at all costs.  However, there is a way to touch on these topics without damaging your brand or business.  Yes, the safe move is to simply eliminate any and all controversial topics from your content (unless those topics ARE your […]

rp_ab3e1d8c-2047-4c17-ab4d-8ec48ddfa64b.png

Whether you’re new to content marketing or could write a book on it, one of the most common questions that we hear from clients is: What is the word count sweet spot that they should be aiming for when creating blog posts, ebooks, whitepapers, and social media? While there have been many studies and articles […]

content marketing

With so much content floating around on the web today, you have a very brief opportunity to capture your audience’s attention and encourage them to hear your story. In fact, according to StatisticBrain, you really only have 8 words to capture your reader’s attention! So, while you may be incredibly excited and passionate about your […]

visual marketing