You can study writing for years to learn how to create great content. You can learn about a variety of techniques to attract and engage readers, from creating eye-grabbing headlines to writing an effective lede to using a variety of creative techniques like metaphor or alliteration. Above all other techniques you may learn, creating stories […]

U.S. Soccer Most Important Goals of All Time

My husband and I bought a “new” house a few months ago, and by “new” I mean it is new to us.  Even though the house is only 20 years old, it was in need of several immediate repairs when we purchased it, from a new roof to a fresh paint job inside and out. […]

Younghouselove.com

I’ve been writing blog content for SMB owners for the past 3 years, and one of the bigger challenges of my job is coming up with topics to write about that are not only relevant to my clients’ audiences, but cover subjects that are genuinely interesting and add value as well. If you currently write […]

content marketing

When you establish a presence on social media, your goal is likely to be to gain more exposure for your brand, to get more traffic to your website, or even to boost your search engine optimization. However, when people choose to follow you on social media, their goal is much different. They want to get […]

Chart showing why people follow brands on Facebook

Normally when we’re asked about hot content topics like politics, we advise you to avoid at all costs.  However, there is a way to touch on these topics without damaging your brand or business.  Yes, the safe move is to simply eliminate any and all controversial topics from your content (unless those topics ARE your […]

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Whether you’re new to content marketing or could write a book on it, one of the most common questions that we hear from clients is: What is the word count sweet spot that they should be aiming for when creating blog posts, ebooks, whitepapers, and social media? While there have been many studies and articles […]

content marketing

With so much content floating around on the web today, you have a very brief opportunity to capture your audience’s attention and encourage them to hear your story. In fact, according to StatisticBrain, you really only have 8 words to capture your reader’s attention! So, while you may be incredibly excited and passionate about your […]

visual marketing

The wonderful thing about writing a regular blog post is that you have a steady writing assignment.  The challenging thing about such a gig is that you need constant streams of fresh content.  How can you generate endless new content ideas – ideas that seize reader attention, reel them back in for more, while, oh […]

Coming up with content ideas

“Content is King” has become a mantra for a reason. Simply put, content is what drives the success of your blog and/or your website. Fresh, optimized content can help you to increase your page rank and drive traffic to your site. Simply driving traffic is the first step; getting the visitors to read, browse, and […]

valuable original blog content

If you plan on creating high quality content on a regular basis, you need to have an inspirational space to do so. Sometimes sitting at an ordinary desk in a white-walled room simply won’t do. To help boost your productivity and get your creative juices flowing, we wanted to share some helpful tips for creating […]

content marketing