With a new year brings a new opportunity for growth.  A chance to grow your business, a chance to grow as a marketer.  To help you kick off 2015 with a bang, we put together this simple yet comprehensive ebook. If your goal in 2015 is to grow your online visitors, leads, and customers; then […]

Free ebook 6 Steps to Driving the Right Traffic to your website

As a small business, you might be relying on WordPress to host your company website or blog. Many business owners turn to WordPress because of it’s ease of use, but there are also underlying features that you may not even realize – think plugins. What is a Plugin? A WordPress plugin can be defined as […]

wordpress plugins

Coming up with new ideas for posts day after day, week after week, and month after month can be really taxing. You probably feel like you’ve written everything there is to say about your niche after you’ve been blogging for only a few months with any regularity. Or you may just be feeling uninspired or […]

How to repurpose & add value to old blog content

As a marketer, it’s your job to convey your company’s message to your prospects. That being said, you can easily get stuck in a rut if you’ve been telling the same story to your audience for months. Even worse, you could be boring your target buyer persona to tears, which may hurt your chances of […]

blog storytelling tips

Your content is the most important element of your website. Without the right content marketing strategy, your website will never reach its full potential. You’ll never get the full traffic you could have, and you’ll never get the exposure you could have. Creating a successful content marketing strategy isn’t easy. The right plan includes the […]

Content-strategy

Creating a successful content marketing plan requires coming up with consistent and interesting content that your readers will find both engaging and informative. It also requires that you keep an eye on your competitors so that you can create content that is distinct from theirs and can make sure you are part of any popular […]

Alltop.com

You can study writing for years to learn how to create great content. You can learn about a variety of techniques to attract and engage readers, from creating eye-grabbing headlines to writing an effective lede to using a variety of creative techniques like metaphor or alliteration. Above all other techniques you may learn, creating stories […]

U.S. Soccer Most Important Goals of All Time

My husband and I bought a “new” house a few months ago, and by “new” I mean it is new to us.  Even though the house is only 20 years old, it was in need of several immediate repairs when we purchased it, from a new roof to a fresh paint job inside and out. […]

Younghouselove.com

I’ve been writing blog content for SMB owners for the past 3 years, and one of the bigger challenges of my job is coming up with topics to write about that are not only relevant to my clients’ audiences, but cover subjects that are genuinely interesting and add value as well. If you currently write […]

content marketing

When you establish a presence on social media, your goal is likely to be to gain more exposure for your brand, to get more traffic to your website, or even to boost your search engine optimization. However, when people choose to follow you on social media, their goal is much different. They want to get […]

Chart showing why people follow brands on Facebook