With so much content floating around on the web today, you have a very brief opportunity to capture your audience’s attention and encourage them to hear your story. In fact, according to StatisticBrain, you really only have 8 words to capture your reader’s attention! So, while you may be incredibly excited and passionate about your […]

visual marketing

The wonderful thing about writing a regular blog post is that you have a steady writing assignment.  The challenging thing about such a gig is that you need constant streams of fresh content.  How can you generate endless new content ideas – ideas that seize reader attention, reel them back in for more, while, oh […]

Coming up with content ideas

“Content is King” has become a mantra for a reason. Simply put, content is what drives the success of your blog and/or your website. Fresh, optimized content can help you to increase your page rank and drive traffic to your site. Simply driving traffic is the first step; getting the visitors to read, browse, and […]

valuable original blog content

If you plan on creating high quality content on a regular basis, you need to have an inspirational space to do so. Sometimes sitting at an ordinary desk in a white-walled room simply won’t do. To help boost your productivity and get your creative juices flowing, we wanted to share some helpful tips for creating […]

content marketing

If one of your resolutions for the new year is to create more content, listen up! We know that content management can be an overwhelming task, especially if you have several contributors to your business blog. So, how can you best plan which topics will be covered and when without duplication? The answer: an editorial […]

content management

Looking back over the past year, would you say that you are 100 percent satisfied with your website traffic via organic search? Most companies would answer ‘no’ to this question. Increasing your traffic via organic search is one part search engine optimization and one part content marketing.  Although this is a grossly simplified breakdown, the […]

content marketing

If you think about some of your favorite books from your childhood, what are some of the first ones that come to mind? For me, it would be anything written by Dr. Seuss, from The Cat in the Hat to How the Grinch Stole Christmas. And what I love so much about these books is […]

content marketing

A new year can provide you with a number of ways to challenge yourself, especially when it comes to creating content. Hopefully, you’ve had an opportunity to launch a blog for your business, and perhaps you have even taken the time to integrate SlideShare into your content marketing strategy. Another great way to add some […]

content marketing

We often use our DigitalSherpa blog as an opportunity to share useful tips to aid you in your content marketing and social media marketing strategies. Since we can all learn something from mistakes made along the way, I personally think the “don’t do” tips are just as important and potentially more valuable than the best practice […]

Content marketing mistakes

Content marketing, in essence, is the amalgamation of content and strategy to reach a desired audience. When properly executed (great content and great strategy), content marketing can change the scope and outcomes of a business. While all blogging is content marketing, our goal is to put together a list of the 11 best content marketing […]

content marketing