Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Is there a magic word count that you should aim for when writing your blog posts? This is a question that comes up time and time again, so I thought it would be worth it to address it. Somewhere along the line, people became keen on writing the 500 word count blog post. If you […]

in-depth blog posts

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

Whether you’re an interior designer or a custom furniture maker, your business can greatly benefit from having its own design blog. More and more people are turning to the internet for inspiration and guidance when it comes to design, and your blog can help to share customer testimonials, highlight your portfolio, discuss the latest trends, […]

Design Blog

Do you ever wonder if your business blog is helping is really helping to drive conversions? I think most SMB owners wonder this at one point or another, which is why it’s important that you periodically conduct an analysis of your blog leads. First of all, what constitutes a blog lead? In my opinion, this […]

Converting Leads

When it comes time to update your business blog with a new post or write a whitepaper on a hot topic that everyone in your industry is buzzing about, do you think of it as more of a chore or is it a fun way to escape your hectic and fast-paced world for a bit? […]

content

If you’ve had a chance to attend any content marketing conferences in 2014, you’ve probably heard an underlying theme: you need to produce high quality content and more of it to drive more traffic to your website. While this seems like a simple enough task, having the extra time to crank out several well-written blog […]

blogging

I asked myself this very question as I spent an afternoon sipping on frozen drinks from the lounge chair of my suburban neighborhood pool. Okay, maybe it wasn’t the Caribbean and there were rowdy and rambunctious kids splashing around, but I can dream, right? I think we all know that Monday morning feeling when all […]

content marketing