As a consumer, what is your reason for getting online? If you’re like most people, you are using the web to research products and services before making a purchase. As business owners, we focus on SEO to improve how our pages rank in search results. This means publishing high quality content often that is optimized […]

content marketing

No matter how badly you want your audience to click on a link, resist all temptation to use the words “click here” on a link! Why not, you wonder? First of all, the typical internet user today already knows that he or she is going to have to click on a link, so there is […]

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Coming up with new ideas for posts day after day, week after week, and month after month can be really taxing. You probably feel like you’ve written everything there is to say about your niche after you’ve been blogging for only a few months with any regularity. Or you may just be feeling uninspired or […]

How to repurpose & add value to old blog content

As hard as you try to stay focused, it can be so easy to let your mind travel elsewhere when reading a bland, boring blog post. And frankly, there are way too many mediocre blog posts, guides, and ebooks floating around on the web that could really use some pop and pizazz to keep readers […]

business blog

With only 8 seconds to capture your audience’s attention, you better have a killer introduction to make someone want to keep reading. However, if writing isn’t your strong suite, you might get by if you can format your blog posts to appeal to the eye. Taking the time to enhance the appearance of your content […]

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Your views are down, you aren’t bringing in any leads, and no one is subscribing to the page. These problems likely just scratch the surface of the bigger issue at hand: your blog kinda sucks. That being said, you don’t have to allow it to go on this way. If you want to start making […]

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This week I treated myself to a work day spent at my favorite neighborhood coffee shop. I typically work from home, so having the opportunity to be surrounded by an interesting and somewhat quirky crowd definitely helps spark my creativity. While standing in line to fill up my mug, I started talking with a girl that […]

Outsource-Content-Marketing

Your content is the most important element of your website. Without the right content marketing strategy, your website will never reach its full potential. You’ll never get the full traffic you could have, and you’ll never get the exposure you could have. Creating a successful content marketing strategy isn’t easy. The right plan includes the […]

Content-strategy

The typical paragraph is five sentences long with five words per sentence. Therefore, a blog post that consists of 100 words is four short paragraphs comprised of very brief, simple sentences. Sounds easy peasy to me. But does that make for good content? Can you really write a solid blog post in 100 words or […]

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Are you looking to capture more women in your marketing efforts? If so, you’re not alone! Here are just a few of the riveting reasons why so many businesses are trying to attract the attention of women: Women have astronomical purchasing power and currently make 85 percent of all brand purchases. Approximately 2/3 of the […]

content marketing