Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

Whether you’re an interior designer or a custom furniture maker, your business can greatly benefit from having its own design blog. More and more people are turning to the internet for inspiration and guidance when it comes to design, and your blog can help to share customer testimonials, highlight your portfolio, discuss the latest trends, […]

Design Blog

Do you ever wonder if your business blog is helping is really helping to drive conversions? I think most SMB owners wonder this at one point or another, which is why it’s important that you periodically conduct an analysis of your blog leads. First of all, what constitutes a blog lead? In my opinion, this […]

Converting Leads

When it comes time to update your business blog with a new post or write a whitepaper on a hot topic that everyone in your industry is buzzing about, do you think of it as more of a chore or is it a fun way to escape your hectic and fast-paced world for a bit? […]

content

If you’ve had a chance to attend any content marketing conferences in 2014, you’ve probably heard an underlying theme: you need to produce high quality content and more of it to drive more traffic to your website. While this seems like a simple enough task, having the extra time to crank out several well-written blog […]

blogging

I asked myself this very question as I spent an afternoon sipping on frozen drinks from the lounge chair of my suburban neighborhood pool. Okay, maybe it wasn’t the Caribbean and there were rowdy and rambunctious kids splashing around, but I can dream, right? I think we all know that Monday morning feeling when all […]

content marketing

Trying to handle every aspect of your business blog on your own is probably not the best use of your time. It’s also a quick way to create content that is boring with the same monotonous format. Some of the best advice that you’ll hear from experienced bloggers is to share the workload by letting […]

guest post

Have you taken the time to read through your blog posts lately? If you haven’t, I would venture to guess that all of your posts seem to take on the same monotonous tone and feel. As humans, we are routine in nature, and this applies to the way that we write our content too. So, […]

content marketing