Creating a successful content marketing plan requires coming up with consistent and interesting content that your readers will find both engaging and informative. It also requires that you keep an eye on your competitors so that you can create content that is distinct from theirs and can make sure you are part of any popular […]

Alltop.com

It has been a long-standing debate that has small businesses still asking the question – which is better for the enterprise, WordPress or Blogger? Blogging has become a cornerstone of content marketing, and people look to company blogs to get a better idea of the people who work behind the scene. That being said, there […]

wordpress vs. blogger

Do you know the answer to this question? If not, read on! I often feel like I am being pulled in a million different directions throughout the day as I try to my various responsibilities, so for a little fun (and additional procrastination), I took a quiz to find out what time of day I […]

content marketing

Sometimes you’re simply not in the mood to write a blog post, and pushing yourself to write one when your creative juices aren’t flowing can result in stinky, boring content, otherwise known as a mediocre blog post. You and I both have read our fair share of blog posts that just didn’t cut it, and […]

Mediocrity Green Road Sign with Dramatic Clouds, Sun Rays and Sky.

Many online marketers treat content marketing separately from social media marketing. They develop strategies for their blog that is completely different from their social media channels with the idea that the rules for engagement are different for each. To some extent, that is true. The way you engage on Twitter is even different from the […]

blog content creation

Do you ever feel like you’re cranking out blog posts that are only appreciated by the wall in your office? If the comments and shares that you are getting on your business blog posts are few and far between, you are not alone.  With 152 million blogs online, the majority of them get little to […]

Internet blog reader concept

Grandparents: “So what is it you do for a living?” Me: “Well it’s a bit hard to explain…” Grandparents: “So tell me. I’m not stupid.” Me: “I help small businesses get found through search while becoming successful on social media platforms.” Grandparents: “So print advertising then…?” How do you explain social media and blogging to […]

Grandma using social meda

By now you’ve probably heard the statistic that having a business blog leads to 55 percent more website visitors. More importantly, having a business blog can help convert more of those website visitors to customers. Aside from making your brand more visible online via search, blogs can offer other advantages to your business as well; […]

outsource-blog-writing

We recently shared with you some useful tips for optimizing your images for SEO, and completing the alt-text field for your images may be the single most important step that you can take for making them SEO friendly. If you’re like many SMB owners that are fairly new to business blogging, you’re probably wondering what […]

how to write proper alt text for your images

We’re constantly talking about visual marketing and how the images that you incorporate into your blog posts can make such a positive impact on SEO. If we haven’t hammered this point home by now and don’t have you thinking about ways that you can add captivating images into your content, then we’ve failed miserably! While […]

optimize-blog-images