With so much content floating around on the web today, you have a very brief opportunity to capture your audience’s attention and encourage them to hear your story. In fact, according to StatisticBrain, you really only have 8 words to capture your reader’s attention! So, while you may be incredibly excited and passionate about your brand’s story, using solely written text to communicate it may not be the best way to pull your audience in as people have the tendency to lose focus.
Telling your brand’s story is such a critical part of the conversion process as this is where trust and value is often established. Considering that people can quickly become bored and lose interest when reading lengthy text, many SMB owners have turned to virtual storytelling, which allows them to tell their story using images. Here are 5 creative ways that you can use images to effectively relay the foundation and value of your brand to prospective customers:
- Create an infographic. Creating an infographic can allow you to simplify complex information and concepts by organizing it in an easy-to-understand chart. It can also provide you with a great opportunity to summarize key points about your business that you want your audience to see and remember.
- Offer a behind-the-scenes look at your business. Sharing some real in-the-moment images can play a powerful role in humanizing your brand, and social media provides you for the perfect opportunity to do this.
- Celebrate what your target audience is passionate about. Pinterest is a great social media marketing tool for doing this as it allows you to essentially build “dream boards” of things that your audience is interested in and passionate about. Instead of making the board a sales pitch for your business, you can use it as a way to communicate to your audience that you share the same interests. This is a powerful way to deepen the connection with your online fans and deliver value in a unique way.
- Use video to tell your story. People like to do business with other people, but often your website or social media page are the first interactions that your audience may have with you. Use tools such as Twitter’s Vine video app and Instagram video to create brief snippets of your brand that extend beyond a simple image and help bring it to life.
- Cater the images that you share to particular audiences. Certain images may appeal more to one demographic than another. For example, if you are a real estate agent, sharing an infographic that explains how the mortgage process works may be better received with an audience of first-time buyers than with an older demographic that has likely been through the process a few times.
Finding ways to incorporate images into how you tell your brand’s story will not only help to captivate your audience’s attention, but it provides you with an opportunity to deepen the relationship with your existing online fans.
How are you using images to tell your brand’s story? What kind of impact are they having on your marketing? Share with us below.
(Image via Atlantic Creative)