small bookSo many companies, and even sole proprietorships, that use social media are looking for more engagement and interaction with their customers.  But instead of focusing on getting more interaction with a particular site or tool, let’s look at four ways you can increase engagement with ALL of your social media efforts:

1. Ask ‘easy’ questions so people feel comfortable answering.  This sounds like ‘dumbing down’ the conversation, but it’s not about that.  Many people are reluctant to join a conversation on a blog or Facebook page, so if you lower the barrier to participation, you’ll have more.  For example, if you have a Facebook page for your interior design business, you might ask on the page ËœWhat’s your favorite color for the walls in your den?’  This is a very easy question to answer, and as you get more people participating, you’ll have more interactions between visitors that are connecting with each other!

2. Respond to questions and comments from your visitors and followers.  This sounds like a no-brainer, but a lot of businesses don’t do this.  If you respond to people that are attempting to interact on your blog or Facebook page or with you on Twitter, you are only encouraging them to continue to do so.  Remember, you want to reward the type of behavior that you are looking to encourage.

3. Be active in your social media efforts.  If you never post on your blog, you’re going to find it a lot more difficult to get comments on your new posts when they finally show up.  But if you post twice every week on Tuesday and Thursday, readers will know to expect new posts then, and will be looking for them on your blog or Facebook page.  Also, try to monitor your blog/Facebook page/Twitter presence as often as possible.  For example, if someone asks you a question on Twitter, if you don’t respond in a few minutes, they will probably look elsewhere for the answer.  But if you see their question and respond quickly, you can establish a connection with that person, who may become a customer as a result.

4. Show some personality.  Customers will find it easier to connect with you if you speak in a voice that more closely resembles their own.  Drop the corporate-speak, and use Ëœreal’ language.  Now this doesn’t mean that you should be unprofessional in using social media, it just means don’t sound as if you are reading a product brochure.  Think about how you would talk to someone about your company if you had just met them at a networking event or something similar.  Think about the language you would use, and try to be more authentic in how you connect with them.  That will make it easier for them to open up to you, and interact with you.

So if you are looking to get more interaction and engagement in your social media efforts, try these four steps.  You should see the results you are looking for, if you do.  And if any of you have found ways to increase interaction with your social media efforts, what worked for you?

If you want to learn more practical tips for social media engagement and how it applies to your business, sign up for one of our free webinars.

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