Please join DigitalSherpa and wellness marketing expert Mark A. Mckenney for our latest Free Webinar: “Digital Marketing for the Spa, Health, & Wellness Industry Webinar” From print to multi-media, the way to market your business is ever-changing. Everyone keeps telling you that you must be engagement in social media to grow your business. While this […]

Spa Webinar Graphic

Did you know that email marketing has the tendency to convert more customers than any other digital medium? Unfortunately, many SMB owners overlook this and focus their energy on other conversion sources, such as social media and business blogging. While these are critical components of a well implemented inbound marketing strategy, business owners can’t afford […]

email marketing

I can’t tell you how many times that SMB owners have told me that they are reluctant to start a blog because they simply don’t have the writing skills to maintain one. If you are in this predicament and don’t have the time to become a better writer, then you should consider hiring a blog […]

content marketing

It’s human nature to look for time-saving solutions to conquer our everyday tasks. While instant ground coffee beans may offer a quick fix for your daily caffeine intake, shortcuts don’t always yield the best results – especially when it comes to running your business. Social media marketing, for example, is one area that you need […]

social media marketing

As you scroll through your Facebook newsfeed, it’s hard not to miss those eye popping, perfectly edited images, and you may wonder to yourself if that brand constantly has a professional photographer lurking behind the scenes to capture every shareable moment. Likely, the answer is no–the brand has just taken the time to download the […]

Instagram Marketing

Google sent SEO’s and online marketers into a tail spin with the announcement of its latest algorithm, Hummingbird. Though not technically a part of the Hummingbird update, Google also announced around the same time that it would not be updating its PageRank numbers in its toolbar. ¬†Although, Google will continue to monitor page rank internally, […]

content marketing

While we often use our blog to share best practices for executing a successful inbound marketing strategy, it is just as important to highlight what not to do as well. Unfortunately, there are a number of brands that simply stink at building relationships with their audiences online. Are you one of them? Check out our […]

dont do it!

It’s no surprise social media giant, Facebook, is capitalizing on the huge success video marketing has experienced in recent years by adding video advertising options. As we’ve recently covered, incorporating video into your existing online marketing mix can yield great results for your small business. If you aren’t sure where to start, I recommend you […]


Your business blog provides you with an opportunity to define yourself as an industry leader in your space by creating content that engages your audience while providing third party validation that you are a credible resource for your readers. Perhaps you think you are delivering value to your audience through your passionately written blog posts, […]

business blog

There is a lot of hype around the concept of local search these days, and there is a good reason for it. According to Google, 5.9 billion searches took place per day in 2013. Of those daily searches, 20% of desktop and 53% of mobile searches had local intent. Of that mobile group, nearly 90 […]

local search