Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates

Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Is there a magic word count that you should aim for when writing your blog posts? This is a question that comes up time and time again, so I thought it would be worth it to address it. Somewhere along the line, people became keen on writing the 500 word count blog post. If you […]

in-depth blog posts

While it’s hard to believe, Halloween is just around the corner. There is something about this time of year that everyone seems to look forward to, whether it be sipping on pumpkin spice lattes or welcoming the cooler fall temperatures. With so much festive excitement in the air, does your brand have a plan to […]

Halloween Marketing

Lead generation is essential whatever business you’re in and sometimes, knowing where to start with the lead generation process can be a bit of a mystery. This is why resources such as the one below are so useful, for use by individuals or distributing amongst a team. As you can see from the central trivial […]

lead generation

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog

Are you happy with the performance of your business blog, and is it helping to drive qualified traffic to your website? If you answered no to both questions and your blog just simply feels stale, you may want to consider rebranding it. If you did not engage the help of a content marketing agency when […]

rebrand business blog

Does it ever seem like everyone in your Instagram feed has a post-graduate degree in photography? I know I have personally wondered this before. I mean, one of the reasons why I thought we all used Instagram in the first place was to make the mediocre images shot from our iPhones look like we kind […]

Instagram Marketing

We know that 89 percent of consumers use search engines to make purchase decisions, and many of these consumers go on to make purchases via the internet from these searches. I can almost guarantee that you, too, have made a purchase via the internet in the past 30 days. Personally, if it wasn’t for my […]

internet consumer

We’ve talked a little bit about how brands of all sizes are embracing Instagram and some of the unique and quirky ways that they are earning followers on this photo and video-sharing social media site. One of the main reasons Instagram appeals to so many SMB owners is that it provides them with an opportunity to present […]

instagram marketing