Who says you can’t buy your friends? In the world of social media, this has become a very common practice as it seems the more “friends” and followers that you have on sites like Facebook, Twitter, and Instagram helps to solidify your brand as a reputable and respectable one. With ads offering 1000 Facebook “likes” […]

social media marketing

Let’s face it, Facebook has changed. No longer can business page owners expect a ton of natural engagement – well, at least not without paying for it. But that’s OK! Here’s why… Facebook advertising is one of the most affordable and effective platforms for small businesses. Not to mention, with a little help & patience, […]


Creating a successful content marketing plan requires coming up with consistent and interesting content that your readers will find both engaging and informative. It also requires that you keep an eye on your competitors so that you can create content that is distinct from theirs and can make sure you are part of any popular […]


It has been a long-standing debate that has small businesses still asking the question – which is better for the enterprise, WordPress or Blogger? Blogging has become a cornerstone of content marketing, and people look to company blogs to get a better idea of the people who work behind the scene. That being said, there […]

wordpress vs. blogger

Social media marketing might seem like a waste for small businesses, but the fact of the matter is that networking can do wonders for any company, regardless of size. Whether you own an online retail shop or you have a startup software company, there are benefits to creating a social media marketing strategy. Here are […]

Facebook marketing

My husband and I were just at the lake over the weekend with some family friends, and somehow we got to talking about what my job as a social media specialist is all about. My friend’s father preceded to tell me that he had been running a successful business for the past 40 years without […]

social media marketing

Sometimes it feels like Facebook is a popularity contest where everyone is striving to get more likes, comments, and shares on their posts. I think it’s human instinct to periodically look back at your Facebook status updates throughout the day to keep tally of how many likes your post is generating. It’s our egos fault! I’m […]

Facebook marketing

The traffic to your blog has slumped. You haven’t received comments in months. No one is sharing your recent posts on social media. Sound familiar? You’re not alone. Many companies fail to make a splash with their blogs, and some end up giving up on them altogether. However, a blog can be one of your […]

Blog currently under construction

Hosting an event is an effective way to give your business a boost, but we all know that it takes both time and money to pull a successful event off, which are two things that we don’t always have. For your next event, put your money towards renting a great venue or hiring an engaging […]

Hand holding a megaphone promotion social media icons. Concept c

Do you know the answer to this question? If not, read on! I often feel like I am being pulled in a million different directions throughout the day as I try to my various responsibilities, so for a little fun (and additional procrastination), I took a quiz to find out what time of day I […]

content marketing