As we gaze into our crystal ball and look ahead to 2015, there are several predictions that can be made about content marketing. This has been the year of social media, video and trade shows – what will the next 12 months have in store for inbound marketers? Whether you keep up with trends or […]

Content Marketing

Do you ever feel like you pour your heart out into your blog posts, but no one is reading them? So many SMB owners vow to start business blogs at the start of a new year, but after seeing that their audience is not interacting with their content, they give up and ditch the blog. […]

business blog

During the holiday season, it’s easy to go overboard with seemingly everything – gift shopping, sweet treats, and even content marketing. That being said, the holidays can still be an optimal time to promote your company, assuming you’re doing it wisely. To make sure you don’t waste your time and effort this season, take a […]

holiday marketing

When Facebook was first launched in 2004, it was strictly for college students to connect with one another. When the social media site began welcoming users without college email addresses in 2006, companies viewed Facebook as a distraction to their employees in the workplace. Today, 10 year’s since Facebook’s inception, the site has become an […]

facebook

People are turning to the internet now more than ever to connect and engage with their favorite brands and discover new businesses that fall within their interests. What does this mean to you as an SMB owner? You need to find a way to position your brand as personable, genuine, and trustworthy on the web […]

business blog

Frustrated. Angry. Incompetent. Insecure. These are all feelings and emotions that run through our minds when our emails go unanswered. This is especially true when you send out a mass email to your target audience and only receive one or two responses. While I don’t have a magic 8 ball to guarantee you why people […]

email marketing

Whether you have a weekly email newsletter or one that goes out once a month, it can be challenging to keep your audiences captivated. Newsletters typically go out with the same old template each time, meaning it’s the content that keeps people coming back for more. How do you know if your content is resonating […]

email marketing secrets

Have you been on Pinterest lately? If so, you’ve been exposed to Pinterest’s Smart Feed, which is a brand new algorithm that Pinterest uses to rank your content. There are 2 key areas that this new algorithm takes into account when ranking your content: 1. Quality of the Pin The pins that get the most […]

Processed with VSCOcam with f2 preset

Anyone who’s invested in pay-per-click knows that without a high click-through rate, all of the effort may seem worthless. That being said, a low CTR is no reason to get rid of your PPC campaign altogether. There are ways that you can start improving your CTR and start seeing the results you want today. Here […]

click-through rate

If you’re considering starting a blog for your business, it can sometimes be overwhelming to know where to begin. Even if your blog has been up and running for a few years, you might not know how to take it to the next level and get the results you are looking for. This is why […]

content marketing tips