Most of the successful specialists in digital marketing today will tell you that measuring your metrics is a huge part of finding success in the field. Google Analytics is one of the major tools used by today’s small and large businesses which want to get a better handle on their digital marketing. If you are […]

google-analytics (1)

For several years, search engine optimization has been at the forefront of digital marketing. SEO is considered one of the most important elements of any online marketing strategy, mostly because of the tremendous popularity of search engines. In fact, reports from early 2015 show that Google is now a more trusted source of news than […]

SEO

Small business owners often have their work cut out for them in terms of marketing, especially on a local scale. If there happens to be stiff competition in the area, it can be even more challenging to get the word out about a business online. However, the Internet can be a powerful tool for entrepreneurs […]

small business website

Your ROI is based on the effectiveness of your content marketing strategy, and there’s no better way to assess it than through Google Analytics. Whether your main KPI is your conversion rate, number of downloads, or bounce rate, Google Analytics can help you identify problem areas in your marketing plan. But how much do you […]

Google Analytics

If you’re reading this article, I’m assuming you’ve already downloaded our free ebook that shares 55 ways to increase engagement on Facebook and are looking for more tips, right? If you haven’t already, download it now! So, if you’re looking to give your Facebook marketing efforts a boost for the new year, here are 3 […]

Facebook Fan Engagement

There is a very good chance that you can relate to the 42 percent of businesses that blame a lack of human resources available as the reason for a poorly executed content marketing strategy. Yes, you know you need to have a business blog, but as a small business owner, that likely means that you’re […]

outsource content marketing

If you aren’t too familiar with the ins and outs of marketing, it may all seem the same to you. However, the fact of the matter is that technology, mainly the internet, has changed the way that marketing professionals do business. It’s no longer just one big melting pot – today, marketing can be broken […]

A quick look at the different components of Inbound Marketing

Choosing the right social media sites to promote your business on can be a challenging task, which is why we’ve provided a demographic breakdown of the various social media platforms to help you pick sites where your audience is active. Two of the major players in the social media arena are Facebook and Twitter. Assuming […]

twitter

These days it seems that just about every business has a blog, so what are you doing to help your business’s blog stand apart from the crowd? Good blog design is one of the best ways to separate your brand from the competition; however, everyone seems to have an opinion of what a well-designed blog […]

blog design

The new year is finally here, which means that we are in the midst of goal setting season. As a successful SMB owner, you’ve likely already written down several goals that you want your business to accomplish in 2015. Enhancing content marketing efforts via a business blog to generate more quality leads is one of […]

business blog