Social media allows today’s businesses to have a leg up on the competition. It’s a powerful tool for staying in tune with what your competition is up to as well as what people are saying (good and bad) about your biggest competitors. Still, despite this wealth of knowledge being readily available at SMB owners’ fingertips, […]

facebook marketing

Any marketer knows the value of keeping up with trends and best practices to maximize his or her efforts. HubSpot’s “State of Inbound 2014” looks at the data that marketers need to know to budget, plan and execute their inbound marketing initiatives accordingly. If you’re one of the many marketers who wants to improve, read […]


Although there are a few extremists that get on the bandwagon in early October, for most marketers, Halloween marks the start of the holiday season. This year, more than ever, social media will prove to be an extremely powerful tool for getting people excited about the holidays. Is your business ready for the holiday marketing […]

holiday social media marketing

Not everyone is a writer, and those who don’t find their work to be the next bestselling novel are not likely to help out with the company blog. That being said, your marketing team may need a little assistance on this front – how do you encourage other employees to start blogging? Having other employees […]


Social media is huge marketing avenue for your business, and identifying your biggest brand advocates via your social media channels is key to inspiring engagement, creating awareness, and increasing conversions. True brand advocates have a genuine passion for your business and are eager to support, defend, and promote you brand. Did you know that 92 percent […]

identifying brand advocates

Creating clear buyer personas is absolutely necessary for every aspect of your marketing plan, including your business blog and social media efforts. Your buyer personas will help make you aware of who your buyer is and what factors influence the decision to make a purchase. Knowing your buyer personas inside and out will not only […]

buyer persona

Is there a magic word count that you should aim for when writing your blog posts? This is a question that comes up time and time again, so I thought it would be worth it to address it. Somewhere along the line, people became keen on writing the 500 word count blog post. If you […]

in-depth blog posts

While it’s hard to believe, Halloween is just around the corner. There is something about this time of year that everyone seems to look forward to, whether it be sipping on pumpkin spice lattes or welcoming the cooler fall temperatures. With so much festive excitement in the air, does your brand have a plan to […]

Halloween Marketing

Lead generation is essential whatever business you’re in and sometimes, knowing where to start with the lead generation process can be a bit of a mystery. This is why resources such as the one below are so useful, for use by individuals or distributing amongst a team. As you can see from the central trivial […]

lead generation

Yes, you may have a million other tasks to take care of this morning that you think should take priority to writing content for your business blog. However, you should consider your blog to be a valuable asset to your organization, helping to drive leads and conversions. That is, of course, assuming that you have […]

business blog