If you can build a memorable brand, you have the ability to gain mindshare from your audience, therefore resulting in more referrals and closed business. That is, of course, assuming that you’ve created a positive lasting impression of your brand in your audience’s minds. Social media has quickly become an invaluable tool for helping brands […]

build a memorable brand

When doing research for this article, I came across hundreds of different tips and tricks for increasing your blog’s conversion rate. One piece of advice really hit home with me, however, and that was to neglect your older, most popular posts. For many business blogs, the highest percentage of post views on a monthly basis […]

conversion rate

Last year consumers spent over 1.9 billion in online sales for Black Friday, and that number is only expected to rise this year. Black Friday is undoubtably a great day for retailers, but what about the consumers? If you are shopping on Black Friday, are you sure you are actually getting the best deal? Did […]


Let’s be honest. You would not have launched your brand on social media or spent countless hours writing high quality content for your business blog if you wanted to keep things under wraps. Online marketing is definitely not the time to play modest. You want your content to be seen, read, and digested by as many people […]

social media shareworthy

Although 2014 is still in full force, the year is winding down, meaning it’s time to start making predictions – about content marketing, of course. Every year, it seems like technology and data dramatically evolves the way that marketers develop content. In 2015, there’s no reason why we shouldn’t expect to see some changes. Here […]

Content Marketing

These days, it’s not hard to find information on content marketing, but have you stopped to think of how much of it is just idle chit-chat? Not all of the nuggets of information you find are diamonds in the rough – some content marketers are just as new to the game as you. That being […]

Content Marketing

As an SMB owner, the lines are often blurred between your personal and professional life. The same could be said for the Facebook pages of entrepreneurs. Take my mom, for example. She has been a successful real estate agent in the Atlanta area for nearly 25 years, and until recently, she used her personal Facebook […]

business facebook page

If you’re like the typical small business, you’re probably active on at least 6 different social media channels. That means if you’re making the commitment to do social media marketing the right way, you without a doubt are spending a lot of time on these social networking sites. Fortunately, there are a number of free […]

social media management

As the holidays quickly approach, you may want to take a look at your content marketing strategy. Is there special you could be doing with your e-Books, whitepapers and webinars for the holidays? How does your target audience’s needs change with the season? While you may not have to make any big alterations this time […]

holiday marketing

Just like any other business professional, I do a lot of email correspondence for work. However, I have this horrible habit of somehow typing the email address of the person that I’m talking about in the email in the “to” box. Does anyone else have this issue? I don’t know possesses me to to do […]

email marketing